Director of Digital Growth & E‑Commerce

Hercules Sealing Products; Clearwater (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Hercules Sealing Products is seeking a Digital Marketing Director to lead digital strategies across e-commerce channels, enhance customer experience, and drive revenue growth. You will collaborate with Sales, Product Development, Customer Service, Marketing, and Software Development to translate business needs into digital priorities and ensure robust technical architecture.

The role focuses on marketing automation, content, SEO, paid media, analytics, and performance measurement.

Qualifications

• Minimum 7 years in digital marketing or related leadership roles.
• Experience driving revenue growth through digital channels.
• Experience with website optimization, SEO, paid media, and marketing automation.

Responsibilities

• Develop and execute digital marketing strategies to drive online revenue and customer growth.
• Lead e-commerce merchandising, product launches, and CRO initiatives.
• Plan and optimize campaigns across paid search, email, social, and display channels.
• Execute SEO improvements and on-page technical optimizations.
• Manage lifecycle marketing including email journeys and lead nurturing.
• Create marketing literature, digital assets, and training materials for sales.

Job description

Hercules Sealing Products is seeking a Digital Marketing Director to lead digital strategies across e-commerce channels, enhance customer experience, and drive revenue growth. You will collaborate with Sales, Product Development, Customer Service, Marketing, and Software Development to translate business needs into digital priorities and ensure robust technical architecture.

The role focuses on marketing automation, content, SEO, paid media, analytics, and performance measurement.