Director of Digital Commerce & CX - Loyalty Growth Leader

Coca-Cola Consolidated; Charlotte (NC); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Career growth

Competitive benefits

Purpose-driven

Professional development

Job summary

Coca-Cola Consolidated in Charlotte is seeking a Director of Digital Commerce, Loyalty & Customer Experience to lead the digital customer ecosystem, loyalty programs, feedback programs, and CX initiatives. You will set priorities, oversee a portfolio of digital capabilities, and drive adoption, engagement, retention, and revenue growth.

The role partners with Sales, Marketing, Operations, Technology, Data & Analytics, CONA, and external partners to deliver measurable business value and a

Qualifications

• Bachelor’s degree in business, marketing, digital commerce, technology, or related field.
• 8+ years of progressive leadership experience in digital commerce, customer experience, loyalty, product management, or related field.
• 5+ years of experience managing digital ecosystems and customer-facing products used by many customers.
• Experience leading cross-functional teams and driving enterprise transformation to products, processes, or technology.
• Ability to analyze data, prepare budgets and financial analyses, and create plans with measurable goals.
• 5+ years of experience preparing business cases explaining costs, benefits, risks and recommendations to executives.
• Experience managing budgets and tracking spending against plans.
• In-Office Work Arrangement required in Charlotte, with up to 20% travel.

Responsibilities

• Lead the strategy, roadmap, and performance of the company’s digital commerce platform.
• Develop and execute digital commerce, loyalty, and customer experience strategies.
• Partner cross-functionally with Sales, Marketing, Operations, Technology, and external stakeholders.
• Leverage customer insights and analytics to identify growth opportunities and optimize performance.
• Oversee customer experience and Voice of Customer programs and translate feedback into improvements.
• Establish KPIs across digital commerce, loyalty, and customer experience initiatives.
• Lead and develop a high-performing team with governance and succession planning.
• Other duties as assigned.

Skills

DSD experience

Cross-functional collaboration

Analytical skills

Communication skills

MS Office 365

Education

Bachelor's degree in business, marketing, digital commerce, technology, or related field

Tools

Salesforce

Adobe

Digital commerce platforms

Customer data systems

Job description

Coca-Cola Consolidated in Charlotte is seeking a Director of Digital Commerce, Loyalty & Customer Experience to lead the digital customer ecosystem, loyalty programs, feedback programs, and CX initiatives. You will set priorities, oversee a portfolio of digital capabilities, and drive adoption, engagement, retention, and revenue growth.

The role partners with Sales, Marketing, Operations, Technology, Data & Analytics, CONA, and external partners to deliver measurable business value and a