Director of Digital Audience Growth

Bonneville; Seattle (WA); On-site; USD 92,000 - 103,000; Full time

Benefits offered by this job

Medical coverage

401(k) matching

Paid parental leave

Job summary

Bonneville Seattle is seeking a Director of Audience Development to grow digital audiences across all distribution channels. You will define editorial voice for MyNorthwest.com and 710sports.com, lead content teams, and align digital initiatives with sales and operations.

You will drive analytics, optimize streams, and guide strategy with Seattle leadership. This on-site role emphasizes collaboration and accountability within the digital team.

Qualifications

• Strong writing, editing, proofreading, and video editing skills.
• Experience with content management systems, HTML basics, SEO best practices.
• Proven ability to lead large-scale digital content projects and grow audiences across multiple platforms.

Responsibilities

• Develop and execute digital audience growth strategies that support objectives and grow OTA audiences.
• Establish editorial vision, voice, and creative direction across platforms (MyNorthwest.com, 710sports.com, shows, hosts, reporters).
• Lead digital content staff, including hiring, training, coaching, goal setting, and performance management.
• Oversee content gathering, production, editing, publishing, and distribution across web, apps, audio, video, and social channels.
• Use analytics to measure KPIs, inform decisions, and share insights with leadership.
• Lead social media strategy and platform-specific best practices across social, search, email, and mobile.
• Collaborate with sales to develop digital revenue opportunities.

Skills

Strong writing

Editing

Video editing

CMS knowledge

HTML basics

SEO best practices

Communication

Organization

Relationship building

Project leadership

Education

Bachelor’s degree in communications, marketing, journalism, computer science, or related field

Job description

Bonneville Seattle is seeking a Director of Audience Development to grow digital audiences across all distribution channels. You will define editorial voice for MyNorthwest.com and 710sports.com, lead content teams, and align digital initiatives with sales and operations.

You will drive analytics, optimize streams, and guide strategy with Seattle leadership. This on-site role emphasizes collaboration and accountability within the digital team.