Director of Digital Advertising & Engagement

The University of Texas at Austin; Austin (TX); On-site; USD 140,000 - 200,000; Full time

Job summary

A public research university in Austin is seeking a Director of Advertising & Digital Marketing to enhance brand visibility and drive engagement through comprehensive digital strategies. You will lead a team responsible for creating data-driven content across multiple channels, optimizing user experience and managing digital marketing initiatives. Ideal candidates will have a bachelor's degree, extensive experience in digital marketing, and strong leadership skills. The position requires on-site work and offers a dynamic environment for innovation.

Qualifications

• Minimum three years of professional experience in multi-channel digital marketing.
• Strong team leadership skills with a proven track record of results.
• Deep understanding of digital ecosystem, including website management and analytics.

Responsibilities

• Lead and manage the digital engagement area and ensure accountability.
• Oversee digital marketing strategy and execution across various platforms.
• Analyze performance metrics to inform strategic decisions.

Skills

Leadership

Data-driven marketing

Digital marketing strategy

Audience segmentation

Content development

Education

Bachelor’s degree in Marketing, Advertising, Sport Management, Business

Job description

A public research university in Austin is seeking a Director of Advertising & Digital Marketing to enhance brand visibility and drive engagement through comprehensive digital strategies. You will lead a team responsible for creating data-driven content across multiple channels, optimizing user experience and managing digital marketing initiatives. Ideal candidates will have a bachelor's degree, extensive experience in digital marketing, and strong leadership skills. The position requires on-site work and offers a dynamic environment for innovation.