Director of Advertising & Digital Marketing

The University of Texas at Austin; Austin (TX); On-site; USD 140,000 - 200,000; Full time

Job summary

A public research university in Austin is seeking a Director of Advertising & Digital Marketing to enhance brand visibility and drive engagement through comprehensive digital strategies. You will lead a team responsible for creating data-driven content across multiple channels, optimizing user experience and managing digital marketing initiatives. Ideal candidates will have a bachelor's degree, extensive experience in digital marketing, and strong leadership skills. The position requires on-site work and offers a dynamic environment for innovation.

Qualifications

• Minimum three years of professional experience in multi-channel digital marketing.
• Strong team leadership skills with a proven track record of results.
• Deep understanding of digital ecosystem, including website management and analytics.
• Deep understanding of the digital ecosystem, including website management, app optimization, and data analytics.
• Ability to collaborate across departments and manage vendor relationships effectively.
• Relevant education and experience may be substituted as appropriate.

Responsibilities

• Lead and manage the digital engagement area and ensure accountability.
• Oversee digital marketing strategy and execution across various platforms.
• Analyze performance metrics to inform strategic decisions.
• Oversee creation and delivery of high-quality, on-brand content for digital channels.
• Leverage analytics to track performance, provide end-to-end reporting, and inform strategies.
• Manage relationships with digital vendors and oversee the digital marketing budget.
• Ensure compliance with laws, policies and best practices across departments.

Skills

Leadership

Data-driven marketing

Digital marketing strategy

Audience segmentation

Content development

Education

Bachelor’s degree in Marketing, Advertising, Sport Management, Business

Job description

Director of Advertising & Digital Marketing

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Hiring Department: Intercollegiate Athletics
Position Open To: All Applicants
Weekly Scheduled Hours: 40
FLSA Status: Exempt
Earliest Start Date: Immediately
Location: Austin, TX

Additional hours will be required to include early mornings, evenings, weekends, and holidays. This job is not suitable for remote work and is expected to work regular on‑site hours. Some travel may be required.

Purpose

The Texas Athletics Director of Advertising and Digital Engagement is responsible for shaping and executing a comprehensive digital marketing strategy to enhance brand visibility, drive engagement, and increase revenue. This role focuses on delivering personalized, data‑driven content across multiple channels, optimizing the customer journey, and leveraging analytics to inform strategic decisions. The ideal candidate is a leader with expertise in multi‑channel digital marketing, audience segmentation, and performance analysis, capable of leading an area and delivering measurable results.

Responsibilities

• Area Leadership: Lead, mentor, and manage digital engagement area, fostering a culture of accountability, innovation, and collaboration. Recruit, train, provide regular feedback and support professional development for area.
• Digital Strategy & Execution: Oversee and manage plans and schedules involved in collaborative development and delivery of quality, on‑brand content and messaging. Collaboratively direct, develop, and implement plans and content for a variety of traditional and digital applications including advertising, print, social media, email, UT app/mobile, web, etc. Content includes but is not limited to marketing and sales collateral, letters, web stories, email messaging, advertising, social media posts, etc. Develop and execute a centralized digital marketing strategy across email, SMS, SEO, and paid media. Optimize and execute campaigns to enhance engagement, drive traffic, and boost revenue using data‑driven strategies. Monitor and analyze digital channel performance (e.g., open rates, click‑through rates, conversions) and adjust strategies accordingly.
• Website & App Management: Optimize and maintain responsive websites, including TexasLonghorns.com, and apps, including the Texas Longhorns app and LHN app, with a focus on user experience and conversion rate improvements. Continuously monitor site performance, troubleshoot issues, and implement enhancements. Collaborate with website and app partner SIDEARM along with internal teams to ensure consistent branding and messaging across all digital platforms.
• Content Development: Oversee the creation and delivery of high‑quality, on‑brand content for digital and traditional channels, including advertising, email, social media, and web. Work with the creative team to develop impactful digital marketing assets.
• Analytics & Reporting: Leverage advanced analytics to track performance, derive insights, and inform future strategies. Provide end‑to‑end reporting on digital initiatives, visualizing data to meet stakeholder needs. Manage the distribution and collection of digital fan surveys.
• Vendor & Budget Management: Manage relationships with digital vendors and oversee the digital marketing budget to maximize ROI. Ensure the integration and effective use of tools and technologies across digital platforms.
• Compliance & Best Practices: Stay updated on emerging technologies and digital marketing trends to adopt innovative solutions. Consistently exemplify the core values and quality service standards of Texas Athletics. Always act ethically. Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department/sport program. Actively participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing body, including state and federal laws. Annually obtain prior written approval and report all outside activities and outside income. Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Conference, or NCAA to IA ARMCS or IA HR. Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and/or the NCAA and do not influence others in any way during an investigation. In compliance with Title IX of the Education Amendments of 1972 and Texas Education Code Sec. 51.252, this position may be a Non‑Confidential Employee as defined by University policies on Sex Discrimination, Sexual Harassment, Sexual Assault, Interpersonal Violence and Stalking. As a Non‑Confidential Employee, individuals employed in this position will report incidents of such prohibited conduct to the University’s Title IX Coordinator or Deputy Title IX Coordinator as required by applicable law or University policy. An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor). For more information about employee responsibilities under Title IX, including information about confidential employee reporting exceptions, please visit the Title IX website at http://titleix.utexas.edu.
• Drive a UT or rental vehicle on and off campus. Other related functions as assigned.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Sport Management, Business or related field.
• Three years of professional experience in multi‑channel digital marketing, audience segmentation, and performance analysis.
• Strong leadership and team management skills with a track record of delivering measurable results.
• Deep understanding of the digital ecosystem, including website management, app optimization, and data analytics.
• Ability to collaborate across departments and manage vendor relationships effectively.
• Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• Five years of professional experience in multi‑channel digital marketing, audience segmentation and performance analysis.
• Experience in collegiate athletics or professional sports.
• Supervisory experience.

Drive Required

This job requires a class “C” operator’s driver's license. The applicant selected must provide a current three year driving record from the current state of residence. If not currently a Texas resident, a Texas driver’s license must be obtained within 30 days of becoming a Texas resident.

Salary Range

OPEN

Working Conditions

• May work around standard office conditions.
• Repetitive use of a keyboard at a workstation.
• Use of manual dexterity.

Required Materials

• Resume/CV
• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

Equal Opportunity Employer

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

E-Verify

The University of Texas at Austin uses E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

Compliance

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.