Director of Digital Access & Growth Strategy

Riverside Health System; United States; Remote; USD 124,000 - 179,000; Full time

Job summary

Riverside Health System in Newport News, Virginia seeks a strategic leader to shape Riverside’s consumer access, digital experience and service line marketing to simplify how people find, choose and use Riverside services and to grow patient volume.

The role directs website, SEO, AEO, GEO, and integrated marketing programs, collaborates with clinical and operational leaders, and oversees budgets and performance metrics to drive growth and improve the patient journey.

Qualifications

• Bachelors degree in a related field is required.
• Masters degree is preferred.
• 5–6 years of progressive leadership experience required.
• 8–10 years in consumer access, digital experience, service-line marketing or growth roles.

Responsibilities

• Develops enterprise consumer access, digital experience and service line marketing strategy aligned with growth goals.
• Oversees website strategy, SEO, AEO and GEO to improve findability and conversion.
• Leads cross-functional workgroups with operations, analytics and service lines.
• Manages budgets for consumer access, digital experience and service line marketing.
• Establishes standards for consumer experience across web and digital channels.
• Measures performance and drives continuous improvement.

Skills

Operational judgment

Digital content knowledge

Data-driven decision making

Education

Bachelor's Degree in Business/Marketing/Communications/Health Care Admin

Master's Degree (Preferred)

Job description

Riverside Health System in Newport News, Virginia seeks a strategic leader to shape Riverside’s consumer access, digital experience and service line marketing to simplify how people find, choose and use Riverside services and to grow patient volume.

The role directs website, SEO, AEO, GEO, and integrated marketing programs, collaborates with clinical and operational leaders, and oversees budgets and performance metrics to drive growth and improve the patient journey.