Director of Data Strategy: Customer Engagement & Marketing

Novartis Group Companies; East Hanover (NJ); On-site; USD 186,000 - 345,000; Full time

Job summary

Novartis Group of Companies seeks a Director, Data Strategy to lead data strategies across Customer Engagement and Integrated Marketing Organization at the East Hanover, NJ site. This hybrid role requires onsite presence with 10% travel and cannot be remote.

The role leads data strategy, roadmaps, governance, and reusable data assets across the US, translating business priorities into scalable data capabilities and measurable outcomes.

Qualifications

• Bachelor's degree required; advanced degree or equivalent experience preferred
• 8+ years of relevant experience developing data, analytics, or data product strategies for life science companies
• Strong understanding of lifesciences data ecosystems and how data sources, governance expectations, business needs, and enterprise capabilities come together across functions
• Demonstrated ability to develop functional or domain-level data strategies, requirements, capability priorities, and success measures for customer engagement and/or marketing
• Ability to distinguish horizontal functional data needs from therapeutic area-specific, brand, indication, launch, and lifecycle-specific needs
• Experience aligning business, Insights & Analytics, Data Governance, Data Quality, technology, procurement, and vendor stakeholders around prioritized data capabilities
• Strong strategic thinking, portfolio management, executive communication, and ability to influence senior stakeholders in a complex matrix environment

Responsibilities

• Lead functional data strategy for two priority US coverage areas, Customer Engagement and Integrated Marketing Organization, defining roadmaps, priorities, capability needs, and success measures aligned to enterprise data strategy.
• For Customer Engagement and Integrated Marketing Organization, advance data strategies that scale customer engagement, omnichannel activation, field execution, marketing effectiveness, segmentation, and integrated customer experience across brands and channels.
• Differentiate horizontal functional data needs from therapeutic area-specific, brand, launch,indication, and lifecycle needs, ensuring functional priorities are reflected in enterprise and therapeutic area roadmaps without duplicating therapeutic area-specific accountabilities.
• Align business stakeholders, therapeutic area Data Strategy Leads, Insights & Analytics, Data Partnerships, Data Governance, Data Quality, technology, and vendor teams around prioritized data requirements, sourcing decisions, governance expectations, adoption plans, and value realization.
• Drive portfolio transparency, reuse, governance, adoption, and continuous improvement of key functional data assets, including executive-ready updates, roadmap views, KPI summaries, investment recommendations, and trade-off assessments.

Skills

Strategic thinking

Portfolio management

Executive communication

Influence stakeholders

Lifesciences data

Data strategy

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree preferred

Job description

Novartis Group of Companies seeks a Director, Data Strategy to lead data strategies across Customer Engagement and Integrated Marketing Organization at the East Hanover, NJ site. This hybrid role requires onsite presence with 10% travel and cannot be remote.

The role leads data strategy, roadmaps, governance, and reusable data assets across the US, translating business priorities into scalable data capabilities and measurable outcomes.