Director of Creative Media & Content Strategy

NC State University; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Flexible Spending Account

Retirement Programs

Disability Plans

Life Insurance

Paid Time Off and Other Leave Programs

12 Holidays Each Year

Tuition and Academic Assistance

And so much more!

Job summary

NC State University Athletics seeks a Director of Creative Media & Content Strategy for the football program. Lead video, photography, design and social media content, shaping storytelling and branding.

You’ll coordinate the content calendar, supervise student interns, collaborate with coaches and recruiting staff, and ensure NCAA/ACC compliance while delivering high-impact creative outputs.

Qualifications

• Bachelor’s degree and minimum of two years of video production experience related to area of assignment.
• Knowledge of NCAA rules and regulations.
• Experience capturing and editing football video content at college or professional level.

Responsibilities

• Oversee creative content ideation, creation, and delivery strategies for the football program.
• Coordinate the main football content calendar and budget.
• Collaborate with coaching and recruiting staff to produce targeted content for player acquisition.
• Direct and guide messaging and storytelling across channels.

Skills

Video production

Creative direction

Content strategy

Social media

Education

Bachelor's degree

Tools

Adobe Creative Suite

ShareBrowser

Professional camera equipment

Job description

Posting Number:

PG194850EP

Internal Recruitment :

Yes

Working Title:

Director of Creative Media & Content Strategy

Anticipated Hiring Range:

Commensurate with experience

Work Schedule:

Monday - Friday, 8am - 5pm; with nights, weekends and holidays as needed

Job Location:

Raleigh, NC

Department :

Athletics - Football

About the Department:

The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University. The NC State Football program is a Division 1A FBS program in the Atlantic Coast Conference (ACC) within the National Collegiate Athletic Association (NCAA).

Wolfpack Perks and Benefits:

As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone.

What we offer:

• Medical, Dental, and Vision
• Flexible Spending Account
• Retirement Programs
• Disability Plans
• Life Insurance
• Accident Plan
• Paid Time Off and Other Leave Programs
• 12 Holidays Each Year
• Tuition and Academic Assistance
• And so much more!

Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community.

Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

Essential Job Duties:

Serve as the primary creative director responsible for overseeing all creative content (video, photography, graphic design, social media) ideation, creation, and delivery strategies for the football program.

Responsibilities and duties include but are not limited to:

• Coordinates the creative direction, ideation, plans, estimates and timetables for football content
• Creation and distribution on social media channels, website, video boards and other external facing channels
• In collaboration with other athletic external units, help direct and guide messaging strategy and storytelling for the football program
• Coordinates the main creative content calendar for football, including sponsored content
• Oversight of all football day to day and game day creative operations and content collection – including but not limited to practices, workouts, team travel, in-game, pre-game & post-game
• Collaborate with coaching staff to produce internal highlight and motivational content
• Collaborate with recruiting staff to produce intentional and innovative content for the player acquisition process
• Coordinates the organization and archiving of all yearly creative content into athletic department storage platforms
• Oversight of the student creative intern program to include
  • selection and onboarding
  • expectations and compliance
  • mentoring, training and development
• Oversee the forecasting, creating and tracking the football creative budget
• Purchasing and inventory of all equipment, technology, materials, and supplies
• Any other duties assigned by the General Manager and Head Coach
• Follow all compliance related rules of NC State University, NCAA & ACC

This posting is for current permanent NC State University employees only.

Other Responsibilities:

• Other duties as assigned.

This posting is for current permanent NC State University employees only.

Minimum Education and Experience:

• Bachelor’s degree and minimum of two years of video production experience related to area of assignment or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Other Required Qualifications:

• Two years of experience capturing and editing football video content at the collegiate or professional level.
• Knowledge and experience with Adobe Creative Suite.
• Knowledge and experience with professional camera equipment.
• Knowledge and experience archiving creative content (photo, video, graphic) using ShareBrowser or similar software.
• Understanding of NCAA rules and regulations.

Preferred Qualifications:

• Proven success producing creative and innovative multi-media content.
• Experience in a wide range of multi-media production platforms (web sites, social media, animation, video and graphic design).
• Knowledge of a collegiate athletics department and the NCAA structure.

Required License(s) or Certification(s):

• N/A

Valid NC Driver's License required:

No

Commercial Driver's License required:

No

Job Open Date:

09/01/2026

Anticipated Close Date:

09/15/2026

Special Instructions to Applicants:

Please attach resume and separate document containing contact information for 3 professional references. This posting is for current permanent NC State University employees only.

Position Number:

00107258

Position Type:

EPS/SAAO

Full Time Equivalent (FTE) (1.0 = 40 hours/week):

1.0

Appointment:

12 Month Recurring

Mandatory Designation - Adverse Weather:

Mandatory - Adverse Weather

Mandatory Designation - Emergency Events:

Non Mandatory - Emergency Event

Department ID:

101012 - Football

EEO:

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at [phone] or [e-mail]. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.