Director of Communications & Brand Storytelling

Veterinary Practice Partners; Waltham (MA); Hybrid; USD 145,000 - 160,000; Full time

Job summary

Veterinary Practice Partners seeks a Director of Communications to lead internal and external storytelling, aligning messages with the VPP Way. You will collaborate with the executive team, marketing, and operations to strengthen culture and brand across channels.

The role emphasizes platform management, storytelling, and crisis communications with a focus on hospitals and frontline staff in a hybrid environment.

Qualifications

• 8+ years of professional communications experience, with meaningful work in both internal and external communications.
• Track record of writing for and coaching senior executives.
• Experience building or significantly improving communications programs, systems, or platforms.
• Media relations experience, including active relationships with reporters in a relevant industry.
• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field, or equivalent professional experience.
• Preferred: experience in a multi-site, distributed, or healthcare services organization.
• Strong command of AP style and executive/brand voice, with the judgment to adapt tone across audiences and channels.
• Experience developing crisis and issues-communications messaging under time pressure.

Responsibilities

• Own the internal communications calendar and structure (partner calls, all-hands, town halls, leadership meetings).
• Select, launch, and manage internal communications platform so every teammate can access it.
• Curate stories and manage channel strategy across email, platform, podcast, and assets.
• Serve as internal comms consultant and air-traffic-control for IT, Operations, Finance, and others.
• Act as a culture builder by gathering stories/images across the company and packaging them to reinforce the VPP Way.
• Draft external messaging for marketing and LinkedIn; write for external voice.
• Position executives as thought leaders by securing conference speaking engagements and op-eds.
• Build and maintain journalist relationships; pitch stories proactively.
• Develop external assets (podcast, video, print, digital storytelling) to carry VPP’s story.
• Partner with marketing to shape industry narrative around partnership and ownership.

Skills

Executive communications

Internal communications

Media relations

Crisis comms

Writing & editing

Strategy

Leadership

AP style

Education

Bachelor's degree in Communications, Journalism, English, Marketing, or related field

Job description

Veterinary Practice Partners seeks a Director of Communications to lead internal and external storytelling, aligning messages with the VPP Way. You will collaborate with the executive team, marketing, and operations to strengthen culture and brand across channels.

The role emphasizes platform management, storytelling, and crisis communications with a focus on hospitals and frontline staff in a hybrid environment.