Director of Communications and Strategic Engagement

Spirit League; San Anselmo (CA); Remote; USD 80,000 - 85,000; Full time

Job summary

An established industry player is seeking a Director of Communications & Strategic Engagement to lead their audience growth and enhance their brand identity. This role involves developing a comprehensive communications strategy while supervising a dedicated team. The successful candidate will balance strategic planning with hands-on execution, ensuring effective messaging across various platforms. With a commitment to community engagement and innovative marketing, this position offers a unique opportunity to make a significant impact in a mission-driven environment. If you are passionate about communications and eager to contribute to a vibrant nonprofit, this role is perfect for you.

Benefits

100% employer-paid health and dental insurance

403(b) retirement plan with employer match

Generous Paid Time Off (PTO)

Alternative transportation incentives

Work from home stipend

Cell phone stipend

Qualifications

• 5+ years of experience in communications, marketing, or engagement strategy.
• Proven success in growing audiences through digital content and campaigns.
• Strong writing and messaging development skills.

Responsibilities

• Develop and implement a multi-channel communications strategy.
• Drive audience growth across digital platforms and outreach channels.
• Lead content creation for newsletters, website, and social media.

Skills

Communications Strategy

Digital Marketing

Audience Engagement

Brand Stewardship

Content Creation

Project Management

Graphic Design

Tools

Canva

Adobe Firefly

ChatGPT

Job description

Job Description: Director of Communications & Strategic Engagement

Reports To: Executive Director
Status: Full-time, Exempt
Salary: $80,000–$85,000 annually
Location: Remote, must live within 1.5 hours of Marin (by car or bike)

About Marin County Bicycle Coalition (MCBC)
MCBC is a dynamic, mission-driven 501(c)(3) nonprofit working to make bicycling a safe, fun, and accessible option for everyone in Marin. Founded in 1998, we are a team of passionate advocates building a connected network of bikeways and growing a thriving culture of bicycling for everyday transportation and recreation. We strive to be effective, bold, inclusive, and collaborative—and we have fun doing it.

Employee Benefits
We offer a supportive and flexible work environment and a strong benefits package that includes:

100% employer-paid health and dental insurance for full-time employees
403(b) retirement plan with employer match after 3 months
Generous Paid Time Off (PTO), plus 13+ paid holidays, including a winter break
Alternative transportation incentives, including up to $300/year in bike expenses
Work from home and cell phone stipends
About the Role:
The Director of Communications & Strategic Engagement serves as the strategy partner for the Executive Director. The position supervises two staff members: a Part-Time Database Coordinator and a Full-Time Events and Engagement Manager. This position leads MCBC’s efforts to grow our audience, elevate our voice, and align public-facing activities with our mission. This role oversees communications strategy, digital engagement, and public storytelling, while supervising team members responsible for events, volunteers, and CRM data systems.

While this is a strategic leadership role, it also involves hands-on execution of day-to-day tasks in a small nonprofit setting. The successful candidate will balance high-level planning with ownership of details—from drafting e-newsletters to jumping in at events to set up tents or take photos. You’ll need to be equally comfortable developing a messaging strategy and using Canva or AI tools to create effective visual content.

Key Responsibilities:

Develop and implement a multi-channel communications strategy aligned with MCBC’s goals
Drive audience growth across digital platforms, events, and outreach channels.
Serve as the primary steward of MCBC’s voice and brand identity
Lead content creation for newsletters, website, social media, and media relations
Design basic collateral using AI-based tools (e.g., Adobe Firefly, ChatGPT, etc.)
Pitch in on event logistics and other hands-on efforts when needed
Supervise the Events and Engagement Manager and Database Coordinator
Collaborate with the Individual Giving Director on messaging and sponsorship materials
Ensure accurate data and campaign tracking is implemented by the Database Coordinator
Track and report on audience engagement metrics and refine strategy accordingly
Represent MCBC publicly and support the Executive Director in communications as needed
Keep abreast of emerging technologies pertaining to digital marketing and constituent management, recommending and implementing new processes as appropriate.

Qualifications:
MUST LIVE WITHIN 1.5 hours of Marin County (by car or bike). Preference given to candidates who live in Marin.
5+ years of experience in communications, marketing, or engagement strategy
Proven success growing audiences through digital content and campaigns
Strong writing, messaging development, and brand stewardship skills
Experience managing projects and mentoring cross-functional teams
Comfort with hands-on content production and supporting small-team events
Familiarity with emerging AI design tools; graphic design experience is a plus
To Apply:
Please submit your resume, cover letter, and work samples to [e-mail]. Please put in the subject line: “Director of Communications.” No phone calls, please.