Director of Commercial Wine Innovation

GALLO; Modesto (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation

Employee wine shop access

401k plans

Profit sharing

Pet insurance

Company holidays

On-site wine shop

Job summary

GALLO, a family-owned company with a 90+ year legacy, seeks a Commercial Wine Innovation Director based in Modesto, CA or Dallas, TX. You will lead the end-to-end innovation pipeline—from identifying opportunities and shaping concepts to launching and scaling products in market.

You will partner across cross-functional teams and senior leadership to bring new ideas to life, grounded in strong consumer insights and disciplined brand development.

Qualifications

• Master's degree plus 8 years of CPG marketing experience to include Alc Bev marketing reflecting increasing levels of responsibility.
• Experience building and introducing new brands.
• Experience managing total P&L for a group of brands.
• Experience managing large A&P budgets with a diverse marketing mix.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Required to travel up to 25% of the time in-market in order to perform job duties.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
• Required to be 18 years or older.

Responsibilities

• Lead the end-to-end innovation pipeline—from identifying new opportunities and shaping brand concepts to launching and scaling products in market.
• Partner across cross-functional teams and senior leadership to bring new ideas to life, grounded in consumer insights and disciplined brand development.
• Build and lead agile teams, external partners, and internal stakeholders to deliver against growth objectives.
• Shape strategy, manage P&L, and drive go-to-market success while mentoring talent.

Skills

Brand development

P&L management

Budget management

Stakeholder management

Travel willingness

Education

Master's degree + 8 years of CPG marketing experience (alcohol)

Bachelor's degree + 10 years of CPG marketing experience (alcohol)

Bachelor's degree + 9 years Gallo Commercial Wine experience

High School diploma + 11 years CPG marketing experience

Tools

None

Job description

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Work Category:Hybrid Telecommute, Hybrid Telecommute

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in Modesto, CA (Requires 3 days/week onsite) OR Dallas, TX (Requires 4 days/week onsite)

A Taste of What You’ll Do

As the Commercial Wine Innovation Director at GALLO, you will lead the vision and execution of bold, consumer-driven innovation for the Commercial Wine Business Unit. In this highly visible role, you’ll own the end-to-end innovation pipeline—from identifying new opportunities and shaping brand concepts to launching and scaling products in market. You will partner across cross-functional teams and senior leadership to bring new ideas to life, ensuring every initiative is grounded in strong consumer insights and disciplined brand development.

You’ll operate at the intersection of strategy, creativity, and execution, building compelling brands while managing full P&L responsibility and driving go-to-market success. Your leadership will be instrumental in guiding agile teams, external partners, and internal stakeholders to deliver against ambitious growth objectives. With a deep understanding of market trends, consumer behavior, and competitive dynamics, you’ll continuously refine innovation strategies and optimize in-market performance.

This role offers the opportunity to shape the future of wine innovation by leading high-impact projects, mentoring talent, and delivering breakthrough ideas that resonate with consumers and drive meaningful business results.

What You’ll Need

• Master's degree plus 8 years of CPG marketing experience to include Alc Bev marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of CPG marketing experience to include Alc Bev marketing reflecting increasing levels of responsibility; OR Bachelor’s degree plus 9 years of Gallo Commercial Wine experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 11 years of CPG marketing experience to include Alc Bev marketing experience reflecting increasing levels of responsibility.
• Experience building and introducing new brands.
• Experience managing total P&L for a group of brands.
• Experience managing large A&P budgets with a diverse marketing mix
• Experience managing a broad range of stakeholders & multiple external agencies.
• Required to travel up to 25% of the time in-market in order to perform job duties.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You’ll Stand Out

• Master's degree plus 10 years of CPG marketing experience to include Alc Bev marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 12 years of CPG marketing experience to include Alc Bev marketing reflecting increasing levels of responsibility.
• Experience leading and influencing agile teams.
• Experience with end to end ownership of innovation initiatives.

To view a full job description, please click here .

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.

Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process.

If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.