Director of Catering Sales

Luminarias; Monterey Park (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company in Monterey Park seeks a Director of Catering Sales to enhance private event sales and client relationships. The role involves driving revenue, executing strategic plans, and ensuring exceptional guest experiences at various events. The ideal candidate will have extensive experience in catering sales, strong interpersonal skills, and a passion for hospitality.

Qualifications

• 5+ years of experience in catering/private event sales.
• Proven track record of meeting or exceeding sales goals.

Responsibilities

• Drive private event sales by securing new business.
• Develop and execute a strategic sales plan.
• Collaborate with operations and culinary teams for event execution.

Skills

Business Development

Communication

Interpersonal Skills

Organizational Skills

Time Management

Education

Bachelor's degree in Hospitality

Tools

CRM platforms

Event management software

Job description

About Luminarias
Perched in the hills of Monterey Park with sweeping views of the San Gabriel Valley, Luminarias Restaurant is an iconic destination known for vibrant Latin-inspired cuisine, warm hospitality, and breathtaking event spaces. From elegant weddings and corporate galas to milestone celebrations and social gatherings, we offer guests unforgettable experiences in a stunning setting.

We are seeking an experienced and driven Director of Catering Sales to lead our private event sales efforts and continue to position Luminarias as one of Los Angeles' premier event destinations. This is a rare opportunity for a sales leader with a passion for hospitality and an eye for detail to drive revenue, build client relationships, and curate memorable events.

Key Responsibilities

• Drive private event sales by prospecting, qualifying, and securing new business while nurturing existing client relationships.

• Develop and execute a strategic sales plan to achieve and exceed revenue targets for weddings, social events, corporate functions, and other private events.

• Lead site tours and client consultations, effectively showcasing event spaces, culinary offerings, and service capabilities.

• Prepare detailed proposals, contracts, and event orders that align with client needs and maximize profitability.

• Collaborate closely with the operations and culinary teams to ensure seamless event execution and exceptional guest experiences.

• Represent Luminarias at networking events, bridal shows, and industry trade shows to promote the venue and generate leads.

• Track sales activity, forecast revenues, and maintain accurate CRM records.

• Stay current on market trends, competitive set, and industry best practices to continuously refine sales strategies.

• Mentor and oversee the catering sales team (if applicable), fostering a high-performance, guest-centric culture.

Qualifications

• 5+ years of experience in catering/private event sales, preferably in an upscale restaurant, event venue, or hospitality environment.

• Proven track record of meeting or exceeding sales goals with strong business development skills.

• Exceptional interpersonal, communication, and presentation skills with a polished and professional demeanor.

• Strong organizational and time management abilities, with keen attention to detail and follow-through.

• Experience with catering sales systems, CRM platforms, and event management software (e.g., TripleSeat, Delphi, Caterease, or similar).

• Knowledge of food, beverage, and banquet service operations.

• Ability to work a flexible schedule, including evenings, weekends, and holidays, based on event demands.

• Bachelor's degree in Hospitality, Business, Marketing, or related field (preferred but not required).

Disclaimer: The above job description is meant to describe the general nature and level of work being performed; and is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

We are an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, veteran status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.

Specialty Restaurants Corporation maintains a drug free workplace. The Company will consider for employment qualified applications with criminal histories in a manner that is consistent with local, state, and federal law.

All job offers are contingent upon successfully passing a background check.