Director of Business Development - Brand

Method Recruiting, LLC; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Method Recruiting, LLC represents a client seeking a Director of BD in the real estate and multifamily property management space to craft growth through new products, AI capabilities, and strategic partnerships. You will design pricing, packaging, and routes to market and ensure the sales team can win with new offerings.

The role emphasizes deep knowledge of PMC buyers, pricing dynamics, and a hands-on, entrepreneurial approach to scaling revenue without quota-carrying duties.

Qualifications

• 5+ years in business development, commercial strategy, or partnerships.
• Direct experience in the multifamily rental and property management industry.
• Strong command of the U.S. multifamily and property management market.
• Proven ability to price, package, and launch new offerings with sales enablement.

Responsibilities

• Own pricing and packaging strategies for new products and AI capabilities.
• Translate offerings into sellable packages with clear value propositions and target segments.
• Define commercialization approach for AI initiatives, bundling vs. separate pricing, and margin.
• Drive opportunities end-to-end from identification to negotiation and signed agreements.

Skills

Business development

Commercial strategy

Partnerships

Sales enablement

Job description

Our client is looking for a Director + of BD(in the real estate, multi-unit family property world) to build new sources of growth for their company (new products and AI-driven capabilities, strategic partnerships, new packaging, and new routes to market) and to put those offerings into the hands of their sales team. This is not a quota-carrying sales role, but it is measured in revenue. You will help shape what they sell, how it is priced and packaged, and which partners extend their reach — and then make sure Sales can take it to market and win with it, both in new PMC acquisition and in upsell and cross-sell across their existing base. You need to know how property management companies in multifamily rentals actually operate: how they buy, who signs, what they will pay for, where their margin comes from, and what their residents expect

Pricing, Packaging & Offerings

• Own pricing and packaging — the bundles, tiers, and commercial constructs the sales teams take to market.
• Translate newly developed products, AI capabilities, and partner integrations into sellable offerings with clear value propositions, pricing, and target segments.
• Define how our AI initiatives are commercialized — what gets bundled, what is priced separately, and how the value is proven to a PMC.
• Build the commercial case for what we launch, bundle, reprice, or retire — grounded in willingness to pay, competitive positioning, and margin

Sales Enablement & Revenue Impact

• Arm the sales force to win new PMCs and expand existing ones: positioning, packaging, competitive framing, and deal-level commercial support.
• Partner with Sales leadership on upsell and cross-sell motions across the installed base.
• Support strategic and complex deals where new products, AI capabilities, partnerships, or non-standard commercial terms are in play.

Partnerships & Routes to Market

• Identify, structure, and close partnerships, alliances, referral relationships, and integrations that add real value for PMCs and their tenants.
• Find the companies, platforms, and individuals with trusted access to our target customers, and build new paths to market through them.
• Evaluate opportunities on strategic fit, commercial potential, and long-term value — and be willing to say no.
• Drive opportunities end to end, from initial identification through relationship building, negotiation, and execution.

Market & Growth Strategy

• Analyze market opportunity, competitive dynamics, and industry trends to help define where we focus our growth efforts.
• Identify and develop new markets, regions, and strategic customer segments.
• Represent us across the multifamily and property management ecosystem — industry associations, conferences, vendor networks, and key accounts.

HOW YOU'LL WORK

You will report to the CEO/COO and work day to day with the VP Product, VP Sales, and VP Growth — Product on what we build, Sales on what we can sell and to whom, Growth on how we get in front of the market.

REQUIREMENTS

• 5+ years in business development, commercial strategy, or partnerships, ideally in a high-growth technology or SaaS environment.
• Direct experience in the multifamily rental and property management industry. PMS experience is not required; a real understanding of how PMCs operate and buy is.
• Strong command of the U.S. multifamily and property management market — owners, operators, third-party managers, the vendor landscape, and how deals actually get done.
• Demonstrated ownership of pricing and packaging decisions, not just input into them.
• Track record of developing new markets, strategic partnerships, customer segments, or growth channels.
• Proven ability to take an opportunity from concept through relationship development, negotiation, and signed agreement.
• Proven ability to make new offerings land with a sales team — enablement that changes what reps actually sell.
• Strong commercial judgment, strategic thinking, and analytical rigor; comfortable building the model, not just the narrative.
• Highly hands-on and execution-oriented; able to operate independently and take ownership with minimal structure.
• Exceptional communication, networking, negotiation, and relationship-building skills.
• Entrepreneurial mindset, high initiative, and strong business drive.

WHAT SUCCESS LOOKS LIKE IN YEAR ONE

• A defined pricing and packaging framework in market and adopted by the sales teams.
• A measurable lift in average deal size and in upsell attach rate across the existing base.
• Six to eight signed strategic partnerships contributing pipeline, product value, or both.
• A clear commercial model for our AI offerings, in market and selling.
• A clear, evidence-based point of view on the next markets or segments we should enter.