Director of Business Development

Imprimis Group; United States; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Commission plan

Profit sharing

Leadership exposure

Job summary

Imprimis Group is seeking a Director of Business Development for B2B Beverage & Wellness to lead wholesale and commercial sales expansions. You will craft and execute revenue-driven strategies, identify new accounts, and build lasting relationships with retailers, operators, and distributors.

In this hands-on, commission-based role, you will manage the full sales cycle from prospecting to onboarding, collaborate with leadership on launches and pricing, and help shape market expansion across the

Qualifications

• 3–7+ years in B2B sales or account management.
• Experience selling into wholesale, retail, foodservice, hospitality, or distributor channels.
• Proven ability to negotiate and close complex commercial agreements.
• Strong presentation, communication, and relationship-building skills.
• Self-motivated with the ability to work independently and deliver measurable results.

Responsibilities

• Develop and execute strategic B2B sales initiatives to drive revenue growth.
• Identify, prospect, and secure new wholesale and commercial accounts.
• Expand distribution across grocery, natural foods, hospitality, and specialty retailers.
• Lead customer presentations, product tastings, and business reviews.
• Develop proposals, negotiate pricing and terms, and manage end-to-end sales cycle.

Skills

B2B sales

Account management

Negotiation

Prospecting

Relationship building

Presentation skills

Industry knowledge

Education

Bachelor's degree

Tools

CRM software

LinkedIn

Job description

Director of Business Development, B2B Beverage & Wellness Sales

Competitive Commission structure and profit sharing based on revenue growth

About the Opportunity

An emerging wellness and functional beverage company is seeking a dynamic, results-driven Director of Business Development, B2B Beverage & Wellness Sales to lead the expansion of its wholesale and commercial sales channels.

Position Summary

The Director of Business Development will develop and execute sales strategies focused on functional beverages, herbal teas, wellness products, and private-label opportunities. This is a hands-on, revenue-generating role requiring a strong hunter mentality, consultative selling skills, and the ability to build long-term customer relationships.

The ideal candidate thrives in a fast-paced entrepreneurial environment and has a proven track record of identifying prospects, engaging decision-makers, negotiating business opportunities, and closing profitable accounts.

Key Responsibilities

Business Development & Sales Growth

• Develop and execute strategic B2B sales initiatives to drive revenue growth.
• Identify, prospect, and secure new wholesale and commercial accounts.
• Expand distribution opportunities across:
• Grocery and natural food retailers
• Hospitality and foodservice operations
• Liquor and package stores
• Convenience store channels
• Specialty retailers
• Independent businesses and regional chains

Relationship Management

• Build and maintain relationships with:
• Retail buyers
• Purchasing managers
• Store owners
• Restaurant operators
• Distributors and brokers
• Other key decision-makers
• Conduct outbound sales activities through phone outreach, email campaigns, LinkedIn networking, industry events, trade shows, and in-person meetings.
• Lead customer presentations, product tastings, and business reviews.
• Present product offerings, merchandising opportunities, wholesale pricing programs, and private-label services.
• Develop proposals and negotiate pricing, distribution agreements, volume commitments, and account terms.
• Own the complete sales cycle from prospecting through onboarding and account expansion.
• Maintain an active sales pipeline and provide accurate revenue forecasts.
• Drive repeat business, reorder activity, and long-term account retention.
• Collaborate with leadership on product launches, promotions, pricing strategy, and market expansion initiatives.
• Monitor beverage, wellness, and functional product market trends.
• Identify opportunities for innovation, product enhancements, packaging improvements, and competitive positioning.
• Provide strategic insights to support regional and national growth objectives.

Qualifications

Required Experience

• 3-7+ years of business development, account management, or B2B sales experience.
• Demonstrated success developing new business and generating recurring revenue.
• Experience selling into wholesale, retail, foodservice, hospitality, or distributor channels.
• Proven ability to negotiate and close complex commercial agreements.
• Strong presentation, communication, and relationship-building skills.
• Self-motivated with the ability to work independently and deliver measurable results.

Preferred Experience

• Background in one or more of the following industries:
• Functional beverages
• Food and beverage
• Consumer packaged goods (CPG)
• Wellness products
• Natural and organic products
• Nutritional supplements
• Health and wellness brands

Education

• Bachelor's degree in Business, Marketing, Sales, or a related field preferred.
• Equivalent professional experience will be considered.

What Success Looks Like

• Consistently generating new wholesale and commercial accounts.
• Expanding product placement and distribution channels.
• Building strong long-term customer relationships.
• Achieving revenue growth targets and market share expansion.
• Contributing strategic insights that support company growth and innovation.

Why Join Us?

• Opportunity to play a key role in a growing wellness and functional beverage company.
• High visibility with executive leadership.
• Entrepreneurial environment with significant growth potential.
• Ability to shape sales strategy and make a direct impact on company success.
• Competitive commission structure and profit sharing based on revenue growth