Director of Business Development

Apploi; Roseville (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Anchor Health LLC is seeking a Marketing/Community Education Liaison to drive patient admissions to Hospice through targeted marketing and education activities with hospitals, SNFs, and other community resources.

The role emphasizes developing referrals, delivering in-service presentations, fostering relationships with physicians and healthcare providers, and promoting the Hospice philosophy while protecting patient privacy and dignity.

Qualifications

• Bachelor's Degree in a related field.
• Experience in marketing, preferably hospice or healthcare.
• Strong verbal and written communication skills.
• Self-starter with ability to create own leads.
• Able to maintain organized territory management with limited supervision.
• Able to work as part of an inter-disciplinary team.
• Able to meet and exceed monthly goals.
• Able to support the Hospice philosophy to referral sources.

Responsibilities

• Generate business by maintaining relationships with physicians and medical professionals and other referral sources.
• Prepare and conduct calls and in-service presentations to potential referral sources.
• Participate in community programs, giving presentations to promote Anchor Health services.
• Promote privacy, dignity, and well-being of all patients.
• Promote positive public relations with patients, families, and healthcare providers.
• Support the mission and vision of the organization in palliative and end-of-life care.

Skills

Verbal communication

Written communication

Self-starter

Territory management

Teamwork

Goal achievement

Healthcare marketing

Lead generation

Education

Bachelor's degree in a related field

Job description

Anchor Health LLC

Job Title/Position: Marketing/Community Education Liaison

Reports To Executive Director/Administrator/VP of Business Development

The Marketing/Community Education Liaison will be responsible for facilitating patient admissions to Hospice via marketing and education activities with contracted and potentially contracted hospitals, skilled nursing facilities, respite centers, physician, and other community resources. Proven track record and strong community contacts preferred.

Some of the specific job duties include, but are not limited to:

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Prepare and conduct calls and In-service presentations to potential referral sources.
• Participate in community and organizational programs, making presentations and joining as a member where appropriate, to facilitate a broader knowledge of the Hospice philosophy and to promote Anchor Health services.
• Promote an atmosphere which allows for the privacy, dignity and well-being of all patients.
• Promote positive public relations with patients, family members, and healthcare providers.
• Serve as a resource both internally and externally by supporting the mission and vision of the organization, particularly as it applies to palliative and end of life care.

Education:

Bachelor's Degree in a related field

Professional Experience:

• Experience in marketing, preferably hospice or other healthcare environment (i.e. Home Health, Long Term Care, Pharmaceuticals)
• Strong verbal and written communication skills.
• Self-starter with ability to create own leads.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Able to work as part of an inter-disciplinary team.
• Able to meet and exceed monthly goals.
• Able to support and promote the Hospice philosophy to referral sources in the medical industry