Community Relations Director

Anchor Health; Palo Alto (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

AnchorHealthLLC in Palo Alto, CA is seeking a Marketing/Community Education Liaison to drive patient admissions to hospice through education and outreach with hospitals, SNFs, physicians, and other referral sources.

The role focuses on building referral networks, delivering in-service presentations, and promoting the hospice philosophy while collaborating with an inter-disciplinary team to ensure patient well-being and strong public relations.

Qualifications

• Experience in marketing, preferably hospice or healthcare.
• Clinical liaison background with marketing skills preferred but not required.
• Strong verbal and written communication skills.
• Self-starter with ability to create leads and manage territory.
• Ability to work with limited supervision and in a team environment.
• Ability to meet and exceed monthly goals and promote hospice philosophy.

Responsibilities

• Generate business by maintaining and building relationships with physicians, hospitals, SNFs, and other referral sources.
• Prepare and conduct calls and in-service presentations to potential referral sources.
• Participate in community programs and make presentations to broaden knowledge of hospice services.
• Promote privacy, dignity, and well-being of patients.
• Promote positive public relations with patients, families, and healthcare providers.
• Serve as an internal and external resource supporting the organization's mission and vision in palliative care.

Skills

Marketing experience

Communication skills

Lead generation

Territory management

Interdisciplinary teamwork

Public relations

Education

Bachelor's Degree in a related field

Job description

AnchorHealthLLC

Job Title/Position: Marketing/CommunityEducationLiaison/Clinical Marketing Liaison

ReportsTo: ExecutiveDirector/Administrator/VP of Business Development

The Community Education Liaison/Clinical Marketing Liaison will be responsible for facilitating patient admissions to Hospice via marketing and education activities with contracted and potentially contracted hospitals, skilled nursing facilities, respite centers, physician, and other community resources. Proven track record and strong community contacts preferred.

Some of the specific job duties include, but are not limited to:

1. Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
2. Prepare and conduct calls and In-service presentations to potential referral sources.
3. Participate in community and organizational programs, making presentations and joining as a member where appropriate, to facilitate a broader knowledge of the Hospice philosophy and to promote Anchor Health services.
4. Promote an atmosphere which allows for the privacy, dignity and well-being of all patients.
5. Promote positive public relations with patients, family members, and healthcare providers.
6. Serve as a resource both internally and externally by supporting the mission and vision of the organization, particularly as it applies to palliative and end of life care.

Education:

Bachelor's Degree in a related field

Professional Experience:

• Experience in marketing, preferably hospice or other healthcare environment (i.e. Home Health, Long Term Care, Pharmaceuticals)
• Clinical liaison (LVN or RN) with strong Marketing skills and experience preferred but not required
• Strong verbal and written communication skills.
• Self-starter with ability to create own leads.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Able to work as part of an inter-disciplinary team.
• Able to meet and exceed monthly goals.
• Able to support and promote the Hospice philosophy to referral sources in the medical industry