Director of Business Development

CareOne Senior Care; Farmington Hills (MI); On-site; USD 110,000 - 170,000; Full time

Job summary

CareOne Senior Care in Farmington Hills, Michigan, seeks an experienced Director of Business Development, Sales & Marketing to lead census growth across the Greater Southeast Michigan service area. The role requires an established referral network with Social Workers, Discharge Planners, Case Managers, Elder Law Attorneys, and Senior Living communities.

The ideal candidate will bring a proven sales and marketing background in home care or related healthcare fields, and will shape CareOne's

Qualifications

• Minimum 1 year of proven sales and business development success in home care, home health, hospice, or a closely related healthcare field.
• Established, active network of referral sources in Southeast Michigan ready to activate.
• Demonstrated track record of meeting or exceeding census and revenue growth goals.
• Strong territory management, strategic planning, and business plan execution skills.
• Excellent relationship-building skills with executive-level polish.
• Outstanding written and oral communication with efficient follow-up.

Responsibilities

• Own and grow CareOne's referral base across a broad set of health and community partners and convert them into new client starts from day one.
• Design and lead the overall business development and marketing strategy, including field sales, direct mail, email campaigns, newsletters, community outreach, and social media.
• Set territory plans, sales targets, and KPIs; track referral source conversion and report results to executive leadership.
• Represent CareOne at trade shows, conferences, networking events, and community education programs.
• Mentor future business development team members as the department grows.
• Be available on evenings and weekends to support referral sources and grow the business.

Skills

Sales & Business Development

Relationship Building

Territory Management

Marketing Strategy

Executive Communication

CRM Systems

MS Office (Word/PowerPoint/Excel)

Tools

CRM Systems

MS Word

PowerPoint

Excel

Job description

CareOne Senior Care is seeking an experienced, well-connected Director of Business Development, Sales & Marketing to lead census growth across our Greater Southeast Michigan service area. This role is for a proven home care, home health, or hospice sales professional who already carries an active referral network of Social Workers, Discharge Planners, Case Managers, Elder Law Attorneys, and Senior Living communities into the position.

This is not an entry-level or build-from-scratch territory role. We are looking for a leader who can walk in with existing relationships and referral flow, and who is ready to shape and drive CareOne's overall business development strategy - not just execute a call plan.

About CareOne Senior Care

CareOne is a leading non-medical private duty home care agency serving all five counties of Greater Southeast Michigan, with offices in Farmington Hills. Our service portfolio goes well beyond standard home care - including specialty programs and a proprietary benefit navigation division found nowhere else in this market. CareOne is known for high-touch client care, strong clinical partnerships, and a rapidly growing footprint across the region.

Position Summary

The Director of Business Development, Sales & Marketing owns CareOne's overall referral growth strategy and results. This person will bring established relationships with referral sources across our Greater Southeast Michigan territory, including but not limited to Novi, Farmington Hills, Northville, Livonia, Plymouth, Royal Oak, West Bloomfield, and Bloomfield Hills, and will be responsible for translating those relationships into consistent, measurable new client starts. The role combines hands-on field sales with strategic marketing planning and reports directly to executive leadership.

Key Responsibilities

• Own and grow CareOne's referral base across Social Workers, Case Managers, Discharge Planners, Hospitals, Rehabs, Admissions Coordinators, Senior Living, Assisted Living, Memory Care, Elder Law Attorneys, and Home Health & Hospice partners.
• Bring an active book of business and referral relationships into the role and convert them into new client starts from day one.
• Design and lead CareOne's overall business development and marketing strategy, including field sales, direct mail, email campaigns, newsletters, community outreach, and social media.
• Set territory plans, sales targets, and KPIs; track referral source conversion (SIF-to-assessment and assessment-to-start) and report results to executive leadership.
• Represent CareOne at trade shows, conferences, networking events, and community education programs.
• Serve as the face of CareOne Senior Care, building the company's reputation and visibility across the market.
• Mentor and provide direction to any future business development team members as the department grows.
• Be available as needed on evenings and weekends to support referral sources and grow the business.

What We're Looking For

• Minimum 1 year of proven sales and business development success in home care, home health, hospice, or a closely related healthcare field.
• An established, active network of referral sources in the Southeast Michigan market that can be activated immediately.
• A demonstrated track record of meeting or exceeding census and revenue growth goals.
• Strong territory management, strategic planning, and business plan execution skills.
• Excellent relationship-building instincts with the polish to represent CareOne at the executive and referral-source level.
• Outstanding oral and written communication skills, with quick, detail-oriented follow-up.
• Computer proficiency in MS Word, PowerPoint, and Excel, along with the ability to learn CareOne's scheduling and CRM systems.
• A self-motivated, driven leader who thrives with autonomy and accountability.

Compensation & Benefits

Competitive base salary plus uncapped commission. Total compensation is designed to reward an experienced professional who brings referral relationships and results - the more you grow the territory, the more you earn.

Equal Opportunity Employer

CareOne Senior Care is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.

CareOne Senior Care is committed to providing reasonable accommodation to applicants and employees with disabilities. If you need an accommodation to participate in the application or interview process, please let us know by contacting Carrie Akin at [e-mail].

CareOne Senior Care - Farmington Hills, Michigan

CareOne Senior Care is an Award Winning home care agency serving Oakland, Livingston, Macomb, Washtenaw and Wayne Counties in Southeast Michigan!