Director of Business Development

Anchor Health; Elk Grove (CA); On-site; USD 52,000 - 78,000; Full time

Job summary

Anchor Health LLC is seeking a Marketing/Community Education Liaison to drive hospice admissions through marketing and education with hospitals, SNFs, physicians, and other referral sources. The role emphasizes building relationships, delivering in-service presentations, and advancing the hospice philosophy.

The candidate should have strong communication skills, a Bachelor's degree, and experience in healthcare marketing.

Qualifications

• Bachelor's degree in a related field.
• Experience in marketing, preferably healthcare.
• Strong verbal and written communication skills.
• Self-starter with ability to generate leads.
• Ability to manage territory with limited supervision.
• Team-oriented with inter-disciplinary collaboration.

Responsibilities

• Generate business by creating new and maintaining relationships with physicians and other medical professionals, community and senior organizations, hospitals, and other referral sources.
• Prepare and conduct calls and In-service presentations to potential referral sources.
• Participate in community and organizational programs, making presentations and joining as a member where appropriate, to promote Anchor Health services.
• Promote an atmosphere which allows for the privacy, dignity and well-being of all patients.
• Promote positive public relations with patients, family members, and healthcare providers.
• Serve as a resource both internally and externally by supporting the mission and vision of the organization, particularly as it applies to palliative and end of life care.

Skills

Strong management

Lead generation

Team collaboration

Marketing experience

Education

Bachelor's Degree

Job description

Anchor Health LLC

Job Title/Position: Marketing/Community Education Liaison

Reports To Executive Director/Administrator/VP of Business Development

The Marketing/Community Education Liaison will be responsible for facilitating patient admissions to Hospice via marketing and education activities with contracted and potentially contracted hospitals, skilled nursing facilities, respite centers, physician, and other community resources. Proven track record and strong community contacts preferred.

Some of the specific job duties include, but are not limited to:

• Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
• Prepare and conduct calls and In-service presentations to potential referral sources.
• Participate in community and organizational programs, making presentations and joining as a member where appropriate, to facilitate a broader knowledge of the Hospice philosophy and to promote Anchor Health services.
• Promote an atmosphere which allows for the privacy, dignity and well-being of all patients.
• Promote positive public relations with patients, family members, and healthcare providers.
• Serve as a resource both internally and externally by supporting the mission and vision of the organization, particularly as it applies to palliative and end of life care.

Education:

Bachelor's Degree in a related field

Professional Experience:

• Experience in marketing, preferably hospice or other healthcare environment (i.e. Home Health, Long Term Care, Pharmaceuticals)
• Strong verbal and written communication skills.
• Self-starter with ability to create own leads.
• Able to maintain an organized approach to territory management and work with limited supervision.
• Able to work as part of an inter-disciplinary team.
• Able to meet and exceed monthly goals.
• Able to support and promote the Hospice philosophy to referral sources in the medical industry