Director of Business Development

Heartland Reach Capital, LLC; Des Moines (IA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Paid time off & holidays

Business travel & industry conferences

Profit sharing eligibility after one y

Job summary

Heartland Reach Capital in Norwalk/Des Moines, IA, is seeking a Founding Director of Business Development for the equipment-finance practice. Hybrid, national market, full-time, reports to Founder & CEO.

You will originate, lead a growing team, and shape Heartland Reach Capital's sales engine. The role requires a track record in equipment finance and an existing transferable portfolio capable of generating substantial monthly opportunities, plus a hands-on leadership approach to build the

Qualifications

• 3+ years in equipment finance or related field.
• Proven ability to originate and close commercial equipment-finance transactions.
• Existing transferable portfolio generating substantial monthly financing opportunities.
• Strong network with equipment vendors, dealers, manufacturers, brokers.

Responsibilities

• Originate equipment finance opportunities and develop relationships with vendors and dealers.
• Grow and manage a portfolio capable of generating $1–$2M in monthly financing.
• Lead and develop Account Executives while remaining an active producer.
• Establish pipeline standards, CRM discipline, and measurable KPIs.
• Represent Heartland Reach Capital at industry events.
• Collaborate with leadership to develop national sales strategy.
• Recruit and mentor future sales professionals.

Skills

Equipment finance

Business development

Sales leadership

Vendor relationships

Portfolio management

CRM proficiency

Negotiation

Tools

CRM

Vendor financing platforms

Job description

Founding Director of Business Development — Equipment Finance

Heartland Reach Capital

Norwalk / Des Moines, Iowa | Hybrid | National Market

Full-Time | Reports to Founder & CEO

The Opportunity

Heartland Reach Capital is seeking an experienced equipment finance business development professional to join our team as our Founding Director of Business Development.

We are looking for a proven producer with direct experience in equipment finance, equipment leasing, commercial finance, vendor finance, or commercial lending who wants the opportunity to help build a sales organization from the ground up.

This is a hands‑on leadership role. You will continue to personally originate business while helping recruit, coach, and develop Heartland Reach Capital's growing Account Executive team.

The ideal candidate already has an established network within the equipment finance industry and an existing transferable portfolio capable of generating approximately $1 million–$2 million in monthly financing opportunities through active relationships with equipment vendors, dealers, manufacturers, business owners, brokers, referral partners, or other commercial finance sources.

This is an opportunity to do more than step into an established sales organization.

It's an opportunity to help build one.

What You'll Do

Originate & Grow

• Personally originate equipment finance, equipment leasing, and commercial finance opportunities.
• Develop and expand relationships with equipment vendors, dealers, manufacturers, distributors, brokers, referral partners, and business owners.
• Transition and grow an existing network capable of generating approximately $1 million–$2 million in monthly financing opportunities.
• Build recurring vendor and dealer programs that create consistent application flow.
• Develop new vertical markets and equipment‑financing opportunities nationwide.
• Manage opportunities from initial relationship development through application, approval, documentation, and funding.
• Represent Heartland Reach Capital at equipment‑finance conferences, industry events, vendor meetings, and customer meetings.

Build & Lead

• Help build the founding Heartland Reach Capital sales organization.
• Lead, mentor, and develop Account Executives while remaining an active producer.
• Establish expectations around prospecting, pipeline development, vendor acquisition, relationship management, follow‑up, and production.
• Conduct pipeline reviews and coach AEs on prospecting, deal strategy, customer conversations, and closing.
• Help recruit and develop future Account Executives and business‑development professionals.
• Create a sales culture centered on accountability, urgency, relationships, integrity, collaboration, and results.

Help Build the HRC Sales Engine

• Work directly with the Founder & CEO to develop HRC's national equipment‑finance business development strategy.
• Collaborate with Capital Markets to match transactions with appropriate banks, credit unions, and commercial finance companies.
• Help identify new funding opportunities, vendor programs, industries, and equipment categories.
• Establish measurable sales KPIs, pipeline standards, CRM discipline, and production expectations.
• Provide market intelligence on lender appetite, pricing, competitors, vendor needs, and emerging opportunities.
• Help develop a repeatable business‑development model capable of scaling nationally.

What We’re Looking For

The strongest candidate will have:

• 3+ years of equipment finance, equipment leasing, vendor finance, commercial finance, or commercial lending experience preferred.
• A demonstrated history of personally originating and closing commercial equipment‑finance transactions.
• An existing transferable portfolio capable of generating approximately $1 million–$2 million in monthly financing opportunities.
• Established relationships with equipment vendors, dealers, manufacturers, brokers, referral partners, or commercial borrowers.
• A measurable track record of funded volume and revenue generation.
• Proven ability to develop recurring vendor, dealer, and referral relationships.
• Strong understanding of commercial credit and experience working across multiple borrower and credit profiles.
• Experience mentoring, coaching, managing, or developing sales professionals.
• Strong prospecting, communication, negotiation, and relationship‑management skills.
• Experience working within a CRM and managing a measurable sales pipeline.
• An entrepreneurial mindset and comfort working in a fast‑moving growth environment.
• High personal accountability and a willingness to remain actively involved in generating business.

Who Will Thrive Here

This role is built for an experienced equipment‑finance producer who has developed a strong network and is ready for the next step.

You may currently be a Business Development Manager, Regional Sales Manager, Equipment Finance Account Executive, VP of Business Development, Vendor Finance Manager, Originations Manager, Relationship Manager, or commercial‑finance sales professional.

You know how to generate your own opportunities. You understand vendor and dealer relationships. You know how to work a financing transaction from conversation to funding.

Now you want the opportunity to build something.

As our Founding Director of Business Development, you'll have the opportunity to help shape HRC's sales strategy, build a team, develop new markets, establish vendor programs, and play a meaningful role in the company's long‑term growth.

Heartland Reach Capital offers a competitive compensation structure designed to reward both individual production and leadership performance, including:

• Performance‑based compensation on personally generated business
• Leadership incentives tied to team performance
• Health insurance
• Paid time off and paid holidays
• Business travel and industry conference opportunities
• Eligibility for company profit sharing after one year of employment
• Long‑term growth opportunities as Heartland Reach Capital expands

Specific compensation will depend on equipment‑finance experience, demonstrated production history, existing relationships, transferable portfolio, and ability to contribute to HRC's growth.

About Heartland Reach Capital

Heartland Reach Capital is a commercial finance brokerage connecting small and mid‑sized businesses, equipment vendors, dealers, and entrepreneurs with a nationwide network of banks, credit unions, and commercial finance companies.

Our focus includes equipment financing, equipment leasing, vendor finance programs, and other commercial financing solutions across a broad range of industries and credit profiles.

We believe financing is a relationship business. We move quickly, communicate honestly, find solutions, and build relationships designed to last.

Built in the Heartland. Reaching businesses nationwide.

Purpose. Partnership. Prosperity.

We Win Together.

Equal Opportunity Employer

Heartland Reach Capital is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, pregnancy, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.