Brand Marketing Director - Beauty and Personal Care

iLocatum; Coppell (TX); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Full benefits

Brand ownership

Bonus opportunities

Job summary

Ilocatum, a high-growth U.S. consumer packaged goods company, seeks a Brand Marketing Director for Beauty and Personal Care to own brand strategy, campaigns, and P&L. You will lead a team of brand professionals and collaborate with Sales to win at the shelf in a fast-growing landscape.

The role requires 8+ years in brand management in CPG, 3+ years of director-level people leadership, and strong digital/media fluency. Onsite in Coppell, TX with competitive compensation and bonuses.

Qualifications

• Bachelor's in Marketing, Business or related field.
• 8+ years of brand management in fast-moving consumer goods.
• 3+ years direct people management at director level.
• Cross-functional CPG experience.
• Strong P&L, KPI, and budget management.
• Digital and social media savvy with a read on today’s consumer.

Responsibilities

• Own brand strategic planning, positioning, and alignment with financial goals.
• Find white space and trends to fuel the innovation pipeline.
• Lead integrated campaigns end to end with Creative, Media, Social, Sales, and Product Development.
• Champion brand storytelling and uphold standards across packaging, content, and merchandising.
• Partner with Sales on retailer relationships, line reviews, and sell-in stories.
• Own brand P&L and the brand marketing budget.
• Lead, coach, and structure a team of brand professionals.
• Track campaign performance and use data to sharpen strategy.

Skills

Brand management

People management

P&L management

Digital & social media

Cross-functional teamwork

Market research

Education

Bachelor's in Marketing or Business

Job description

Brand Marketing Director, Beauty and Personal Care

Coppell, TX (Onsite, Dallas area) | $100k – $160k per year + Bonuses

Be the brand leader for a high-growth CPG company behind well-known beauty, baby care, and personal care brands. You will own brand strategy, positioning, campaigns, and brand P&L, lead a team of brand marketers, and partner with Sales to win at the shelf.

Must-Haves

• Bachelor’s in Marketing, Business, or a related field
• 8+ years of brand management in fast-moving CPG with a track record of successful brand strategies and campaigns
• 3+ years of direct people management at the director level
• Cross-functional CPG experience
• Strong P&L, KPI, and budget management
• Digital and social media savvy with a strong read on today’s consumer

What You’ll Do

• Own brand strategic planning, positioning, and alignment with financial goals
• Find white space and trends to fuel the innovation pipeline
• Lead integrated campaigns end to end with Creative, Media, Social, Sales, and Product Development
• Champion brand storytelling and uphold standards across packaging, content, and merchandising
• Partner with Sales on retailer relationships, line reviews, and sell-in stories
• Own brand P&L and the brand marketing budget
• Lead, coach, and structure a team of brand professionals
• Track campaign performance and use data to sharpen strategy

Nice-to-Haves

• Commercial experience partnering with Sales (strongly preferred)
• Market research and competitive analysis
• Start-up mentality and comfort with ambiguity

What You’ll Get

• $100,000 – $160,000 per year
• Full benefits
• Full ownership of brand strategy at a fast-growing company
• A culture that values candor, teamwork, and innovation

About the Company

A high-growth U.S. consumer packaged goods company marketing beauty, baby care, and personal care brands.