Director of Brand Imagery

Aimé Leon Dore, Inc.; New York (NY); On-site; USD 155,000 - 165,000; Full time

Job summary

Aimé Leon Dore seeks a Brand Image Director to set and uphold the visual standard across every customer touchpoint. Working closely with the VP of Brand and the Marketing team, you will ensure the brand's creative vision is carried out consistently and to a high standard in all assets.

The ideal candidate has exceptional visual taste, hands-on craft, and a keen eye for detail, capable of directing shoots and guiding talent while translating vision into finished work that resonates with ALD's

Qualifications

• 8+ years of experience in art direction or brand image roles, preferably in-house.
• Portfolio demonstrating finished execution across photography, retouching, typography, and digital, not just concept work.
• Deep hands-on fluency in photography, retouching, typography, graphic design, and digital craft.
• Experience operating inside a brand with a strong existing visual identity, ideally under a founder-led creative vision.
• Extremely detail-oriented with the ability to critique and elevate work without imposing a personal agenda.
• Experience directing photo shoots, including post-production and retouching review.
• Fluency with Adobe Creative Suite, digital asset workflows, and cross-functional briefing and review processes.
• Experience developing shoot concepts and leading talent casting for fashion or lifestyle brands.

Responsibilities

• Own the visual quality bar across all touchpoints, including campaigns, e-commerce, photography, retouching, typography, and packaging.
• Translate the CEO/Founder vision into finished assets, closing the gap between concept and customer-facing product.
• Direct shoots hands-on, briefing photographers, stylists, and sets and leading retouching reviews and sign-off.
• Build and maintain clear visual standards and guidelines for internal teams and external partners.
• Support creative concepts, treatments, and moodboards aligned with the brand direction, campaigns, and seasonal content.
• Help cast talent for campaigns, e-commerce, and editorial shoots to reflect the ALD brand.
• Review work at checkpoints across Creative, Marketing, E-commerce, Retail, and Production to push quality higher.
• Identify recurring quality issues and fix underlying standards or processes.

Skills

Art direction

Brand image

Photography

Retouching

Typography

Graphic design

Adobe Creative Suite

Talent casting

Tools

Adobe Photoshop

Adobe Lightroom

Adobe Illustrator

Adobe InDesign

Job description

Aimé Leon Dore seeks a Brand Image Director to set and uphold the visual standard across every customer touchpoint. Working closely with the VP of Brand and the Marketing team, you will ensure the brand's creative vision is carried out consistently and to a high standard in all assets.

The ideal candidate has exceptional visual taste, hands-on craft, and a keen eye for detail, capable of directing shoots and guiding talent while translating vision into finished work that resonates with ALD's