Director of Brand, Content & Communications

Black Creek - Chattanooga; Chattanooga (TN); On-site; USD 90,000 - 130,000; Full time

Job summary

Black Creek is seeking a Director of Marketing & Communications to own day-to-day marketing and communications, freeing leadership to focus on strategy and growth. You’ll shape the annual marketing plan, turn it into a working calendar, and own content across prospects, residents, club members, agents, and builders.

You’ll write, edit, and uphold brand voice, manage agency partners, and have room to build an internal team as we grow during a major expansion phase.

Qualifications

• 5+ years of progressive marketing or communications experience, including managing agency or vendor relationships
• Exceptional writer and editor with a portfolio
• Proficiency in Canva for in-house design and brand standards
• Experience running multi-channel campaigns across social, email, web, and print
• Working knowledge of an email platform (e.g., Mailchimp) and analytics
• Hands-on experience using AI tools to speed drafting, research, reporting and production
• Sound judgment on brand and reputation risk
• Organized and self-directed, capable of owning broad scope on a small team

Responsibilities

• Plan and translate annual marketing plan into monthly calendars and coordinate with agency and SVP
• Strengthen messaging alignment across departments to maintain a consistent brand voice
• Track priorities and approvals, providing actionable recommendations
• Develop monthly marketing performance dashboards for leadership review
• Lead day-to-day agency management across creative, media, web, and email
• Manage production vendors for photo, video, print and related materials
• Own organic social channels, newsletters, email campaigns, and community updates
• Develop sales funnel and nurture materials, plus welcome/onboarding content for homeowners
• Create brochures and print materials with agency and Canva for in-house graphics
• Provide website updates in coordination with agency
• Lead PR efforts with firm and manage media inquiries
• Maintain brand guidelines and verify content accuracy before publishing
• Collaborate on events promotion and reporting, capturing stories for PR and resident communications

Skills

Exceptional writer

Agency management

Multi-channel campaigns

Canva proficiency

Analytics experience

AI tools usage

Brand stewardship

Organized and self-directed

Education

Bachelor’s degree in marketing, communications, journalism, or related field

Equivalent experience

Tools

Canva

Mailchimp

ClickUp

Job description

Black Creek is seeking a Director of Marketing & Communications to own day-to-day marketing and communications, freeing leadership to focus on strategy and growth. You’ll shape the annual marketing plan, turn it into a working calendar, and own content across prospects, residents, club members, agents, and builders.

You’ll write, edit, and uphold brand voice, manage agency partners, and have room to build an internal team as we grow during a major expansion phase.