Director of Alumni and Donor Engagement

PageUp People Limited; Moon (VA); On-site; USD 95,000 - 140,000; Full time

Job summary

RMU is seeking a Director of Alumni and Donor Engagement to lead a comprehensive alumni engagement strategy within University Advancement. The role focuses on expanding donor stewardship and cultivating top prospects while building strong alumni connections and advancing the university's mission.

Responsibilities include leading regional alumni networks, designing donor recognition programs, and coordinating major events.

Qualifications

• 7+ years of progressive experience in higher education advancement.
• Strong emphasis on alumni relations, donor engagement, and fundraising.
• Proven success in developing strategic plans for alumni engagement.
• Experience in managing and supervising staff.
• Experience with donor databases (preferably Raiser’s Edge) and CRM.
• Ability to develop and implement strategic plans for alumni engagement and donor relations.
• Proven leadership and supervisory skills to motivate and mentor a team.
• Excellent interpersonal and communication skills with stakeholders.
• Strong written and verbal communication, including public speaking and fundraising.
• Ability to plan, organize and execute alumni and donor events and programs.
• Ability to analyze data, track progress, and prepare reports.
• Proficiency with donor databases, CRM systems, and related software.
• Valid driver’s license or reliable transportation.

Responsibilities

• Lead the strategy, planning, and execution of alumni programming and regional chapters.
• Design, implement, and manage donor recognition and stewardship programs.
• Execute major donor events, including national tour stops and cultivation activities.
• Collaborate with Leadership Gift Officers and development team on engagement paths.
• Develop integrated communications plans for alumni channels and events.
• Establish alumni mentorship programs with the Career Center and other departments.
• Collaborate with Admissions, Student Affairs, Deans, and faculty on outreach.
• Track metrics per CASE standards and optimize programs accordingly.
• Supervise student staff and manage event budgets and travel.
• Other duties as assigned.

Skills

Alumni relations

Donor engagement

Staff supervision

CRM (Raiser’s Edge)

Event planning

Strategic planning

Communication

Data analysis

Education

Bachelor's degree in related field

Master's degree preferred

Tools

Raiser’s Edge

CRM software

Microsoft Excel

Job description

Position Department: University Advancement

Position Type: Staff Full-Time

Overview:

The Director of Alumni and Donor Engagement is a key leader within University Advancement responsible for planning, executing, and measuring a comprehensive alumni engagement strategy while actively expanding donor stewardship and cultivation initiatives. This role builds meaningful connections with RMU alumni, strengthens the donor pipeline, and stewards positive relationships with top philanthropic prospects and contributors to advance the University’s mission.

Responsibilities:

• Alumni Engagement & Volunteer Leadership: Lead the strategy, planning, and execution of all local, regional, and national alumni programming, including signature events (e.g., Homecoming Weekend, reunions, and affinity group gatherings). Establish and manage regional Alumni Network chapters, leading the identification of target regions, recruitment of network leaders, and management of local activities.
• Donor Engagement, Cultivation & Stewardship: Partner with the Executive Director to design, implement, and manage innovative donor recognition and stewardship programs aimed at retaining and elevating top prospects. Execute major prospect and donor events, including national tour stops, intimate cultivation gatherings, and specialized donor appreciation experiences. Collaborate closely with Leadership Gift Officers and the development team to identify alumni leadership prospects, map out pathways converting active alumni into donors, and integrate them into fundraising campaigns. Maintain strong partnerships across university units to ensure full compliance with donor intent and institutional policies.
• Strategic Communications & Marketing: Develop and execute integrated communication plans in collaboration with the Office of University Brand across the alumni website, social channels, e-newsletters, direct mail, and virtual platforms. Drive messaging that highlights volunteer opportunities, upcoming events, and student, university, and alumni/donor impact stories.
• Cross-Campus Collaboration: Partner with the Career Center and relevant departments to establish alumni mentorship programs for current students. Work with Admissions, Student Affairs, Academic Deans, and faculty to create targeted alumni interaction opportunities with legacy families, prospective students, and academic departments.
• Operations, Analytics & Supervision Establish, track, and evaluate quantitative engagement alumni metrics, based on CASE standards, to continuously optimize programs. Supervise, mentor, and evaluate student staff members. Oversee event budgets and perform operational duties as needed, including traveling or driving on behalf of the university when required.
• Other duties as assigned.

Minimum Qualifications:

• 7+ years of progressive experience in higher education advancement, with a strong
• emphasis on alumni relations, donor engagement, and fundraising.
• Proven success in developing and implementing strategic plans for alumni
• engagement, including volunteer recruitment and management, event planning, and communications.
• Demonstrated experience in managing and supervising staff.
• Experience with donor databases (preferably Raiser’s Edge or a similar CRM) and
• Ability to develop and implement strategic plans for alumni engagement and donor
• relations that align with the institution’s overall mission and fundraising goals.
• Proven leadership and supervisory skills with the ability to motivate, mentor, and
• manage a high-performing team.
• Excellent interpersonal and communication skills with the ability to build and maintain
• strong relationships with alumni, donors, faculty, staff, and other stakeholders.
• Strong written and verbal communication skills, including public speaking and
• Knowledge of fundraising principles and best practices, including donor segmentation,
• cultivation strategies, and stewardship plans.
• Ability to plan, organize, and execute successful alumni and donor events, volunteer
• programs, and other engagement initiatives.
• Ability to analyze data, track progress toward goals, and prepare reports on alumni
• engagement and fundraising activities.
• Proficiency with donor databases, CRM systems, and other relevant software
• applications.
• Experience with data analysis and reporting tools.
• Valid drivers license or the ability to have reliable transportation to travel on behalf of the university.

Exemption Status: Exempt

Act 153 Clearance Required: No

Required To Pass a Motor Vehicle Report Check (If driving on behalf of the University): Yes

Required to Pass a Credit Check: Yes

Additional Posting Information: None

Commitment to Diversity:

RMU complies with all applicable federal, state and local laws and provides equal opportunity in all educational programs and activities, admission of students and conditions of employment for all qualified individuals regardless of race, color, sex, religion, age, disability, sexual orientation, or national origin.

Reasonable Accommodation Notice:

Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please email [e-mail] or call us at [phone] if you require a reasonable accommodation to apply for a job or to perform your job.

Advertised:

October 5, 2026 Eastern Daylight Time