Director of AI-Powered SMB Sales

HoneyBook; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity grants

Wellness programs

Family leave policies

Job summary

HoneyBook, a leading AI-powered business management platform, is seeking a Director of Sales in San Francisco. You will own revenue, build and calibrate the CRM, and introduce an AI-first forecasting motion.

You will hire and ramp 2+ Account Executives and coach the team to improve win rates while keeping a tight cadence on pipeline hygiene. You bring 5+ years in sales leadership, a hunter mentality, and strong HubSpot experience to forecast with Finance, enable speed, and drive scalable growth

Qualifications

• 5+ years in sales leadership with direct revenue ownership.
• Proven track record building or scaling outbound motion.
• Hands-on CRM fluency; defined pipeline stages and reporting from scratch.
• Experience forecasting with Finance using commit/best case methods.

Responsibilities

• Own revenue with full accountability for pipeline coverage, forecast accuracy and close rate.
• Build a clean CRM with defined deal criteria, stages, amounts and close dates.
• Launch monthly forecasting with Finance: committed vs best case and pipeline coverage.
• Embed AI into the sales motion: lead scoring, qualification, prep and follow-ups.
• Hire and onboard 2+ Account Executives and craft ramp plans and coaching cadence.
• Drive speed and discipline: immediate calls on warm leads, re-book no-shows within 48 hours.
• Diagnose loss reasons to improve win rates; run weekly pipeline reviews with real metrics.
• Coach reps on pipeline discipline and deal execution to raise activity and quality.

Skills

AI-first mindset

Sales leadership

Hunter instinct

CRM fluency (HubSpot)

Tools

HubSpot

Job description

HoneyBook, a leading AI-powered business management platform, is seeking a Director of Sales in San Francisco. You will own revenue, build and calibrate the CRM, and introduce an AI-first forecasting motion.

You will hire and ramp 2+ Account Executives and coach the team to improve win rates while keeping a tight cadence on pipeline hygiene. You bring 5+ years in sales leadership, a hunter mentality, and strong HubSpot experience to forecast with Finance, enable speed, and drive scalable growth