Director, Demand Generation

Meal Ticket; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Meal Ticket is seeking a hands-on Director of Demand Generation to lead and scale our GTM engine. This role blends strategy with hands-on execution across paid media, SEO, lifecycle marketing, and ABM, reporting directly to the CRO and shaping our AI-enabled marketing stack.

You will own the end-to-end demand-gen funnel, drive pipeline growth, and collaborate with finance on forecasting in a global, matrixed organization.

Qualifications

• 10+ years in B2B SaaS demand generation.
• Track record of owning a pipeline number (2+ years).
• Proven multi-channel programs (paid, SEO, lifecycle, events).
• Fluency with modern martech and AI tooling.
• Experience in a global matrix organization.
• Experience partnering with CRO and CFO on pipeline and forecasting.

Responsibilities

• Own marketing-sourced pipeline and optimize CAC efficiency.
• Lead paid media, SEO, lifecycle marketing, webinars/events, and ABM campaigns.
• Set strategy for agency, direct reports, and AI stack; personally execute top campaigns.
• Partner with the CRO on monthly funnel reporting and pipeline forecasting.

Skills

Demand generation strategy

Multi-channel campaigns

B2B SaaS experience

Martech & AI tooling

Forecasting & pipeline

Global matrix org

Tools

CRM platforms

Marketing automation

AI tools

Job description

At Meal Ticket, we empower the people and organizations who feed our communities.

About the Role

We are seeking a hands-on Director, Demand Generation to lead and execute our go-to-market engine, driving scalable pipeline growth through a high-leverage mix of strategy, campaign execution, and cutting-edge technology. Sitting at the center of our revenue motion, this player-coach role combines strategic full-funnel ownership with direct execution—giving you total visibility across paid media, SEO, lifecycle marketing, and ABM while working directly alongside our CRO.

Responsibilities

• Pipeline Ownership: Direct accountability for marketing-sourced pipeline, MQL-to-SQL conversions, and CAC efficiency.
• Full-Funnel Demand Gen: Lead paid media, SEO, lifecycle marketing, webinars, events, and ABM campaigns targeted at our operator ICP.
• Orchestration & Execution: Act as a true player-coach—setting strategy for your agency, direct report, and AI stack while personally shipping high-priority campaigns.
• Sales Alignment: Partner directly with the CRO on monthly funnel reporting and pipeline forecasting.

Qualifications

• 10+ years in B2B SaaS demand generation, including at least 2 years owning a pipeline number.
• A record of building multi-channel programs (paid, SEO, lifecycle, events) with tangible results.
• Fluency with modern martech and AI tooling.
• Comfort being measured on pipeline outcomes.
• Ability to work effectively in matrixed global organization.
• Experience partnering with the CRO and CFO on pipeline and forecasting.

Required Skills

• Credibility in vertical SaaS or hospitality technology, or a demonstrated ability to ramp into a new vertical quickly.

Preferred Skills

• Please note: you must reside in one of the following states to qualify for this role - AZ, CT, FL, GA, ID, IN, KS, MI, MO, NC, NH, OH, PA, SC, TN, TX, VA.