Director of AI-Driven Demand Gen & Growth

VAST Data, Inc.; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

VAST Data, Inc. is seeking a Director of Digital Demand Generation & Growth Marketing to lead our Paid Media and Campaigns team and build a modern, AI-powered demand engine.

You will own strategy, execution, and optimization across paid channels and integrated campaigns, partnering with Sales, Marketing, and Revenue Operations to accelerate growth. The role emphasizes revenue outcomes over activity, with a focus on enterprise-level demand generation and pipeline acceleration.

Qualifications

• 10+ years in B2B demand generation, growth marketing, or performance marketing.
• 5+ years leading high-performing marketing teams.
• Proven track record driving pipeline and revenue via paid media and integrated campaigns.
• Strong analytical and attribution skills for complex funnels.
• Experience with modern marketing tech and CRM platforms.
• Experience applying AI to demand generation workflows; hands-on with agentic AI is a plus.

Responsibilities

• Own digital demand generation strategy across paid media and integrated campaigns.
• Lead and develop the Paid Media, Campaign and Content Operations teams.
• Drive net new lead generation, marketing-sourced pipeline, and revenue contribution.
• Optimize the demand funnel from Lead to MQL to SQO and improve conversion rates.
• Manage paid acquisition across Search, LinkedIn, Display, YouTube and emerging channels.
• Lead Content Operations to ensure content lifecycle management and workflows for paid media.
• Foster testing, measurement, and optimization using data and attribution.
• Partner with Product Marketing, Field and Event Marketing, Comms and Marketing Ops.
• Leverage AI to improve campaign execution, lead management, and efficiency.

Skills

Demand generation

Growth marketing

Leadership

Analytics

CRM platforms

AI in marketing

Job description

VAST Data, Inc. is seeking a Director of Digital Demand Generation & Growth Marketing to lead our Paid Media and Campaigns team and build a modern, AI-powered demand engine.

You will own strategy, execution, and optimization across paid channels and integrated campaigns, partnering with Sales, Marketing, and Revenue Operations to accelerate growth. The role emphasizes revenue outcomes over activity, with a focus on enterprise-level demand generation and pipeline acceleration.