Director of Ads Performance Platform

Roblox; San Mateo (CA); Hybrid; USD 383,000 - 439,000; Full time

Benefits offered by this job

Equity compensation

Benefits as described on page

Job summary

Roblox is seeking a visionary Director of Product Management for Ads Performance to lead the strategic development and execution of our advertising platform. Based at Roblox’s San Mateo HQ, the role supports a hybrid model with Tue–Thu onsite.

You will define strategy and roadmap, create new ad formats, and collaborate with engineering, DSA and design to drive KPI-driven growth for developers and brands, employing advanced measurement and data-driven decision making.

Qualifications

• 12+ years of progressive product management experience.
• End-to-end ownership from conception to launch and optimization.
• Data-driven approach with strong metrics and experimentation.

Responsibilities

• Define and lead strategy and roadmap for Roblox’s performance-based ad platform.
• Spearhead creation of new formats that fit the user experience and deliver advertiser value.
• Collaborate with engineering, DSA and design to accelerate growth with high advertising quality.
• Leverage digital marketing knowledge to optimize CAC, retention and revenue growth.
• Apply industry experience with brands, agencies and media companies.
• Apply measurement methodologies including attribution, incrementality and media mix modeling.

Skills

Seasoned Leader

End-to-End Owner

Strategic Decision-Maker

Technically Proficient

Data-Driven Innovator

Collaborative Partner

Job description

Roblox is seeking a visionary Director of Product Management for Ads Performance to lead the strategic development and execution of our advertising platform. Based at Roblox’s San Mateo HQ, the role supports a hybrid model with Tue–Thu onsite.

You will define strategy and roadmap, create new ad formats, and collaborate with engineering, DSA and design to drive KPI-driven growth for developers and brands, employing advanced measurement and data-driven decision making.