Director of Admissions & Marketing - Senior Care Growth

CareCore Health; Cincinnati (OH); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Paid Time Off (PTO)

401(k)

Job summary

Garden Park Care Center in Cincinnati is seeking an experienced Director of Admissions & Marketing to lead admissions, strengthen community partnerships, and drive occupancy growth through strategic outreach and referral networks. You will coordinate admissions from referral to admission, conduct facility tours, and collaborate with the clinical team to ensure timely decisions.

Develop and execute marketing strategies to increase referrals and occupancy, representing the facility at events and

Qualifications

• Previous admissions, marketing, business development, or healthcare sales experience required.
• Skilled Nursing Facility or Long-Term Care experience required. Candidates without this experience will not be considered.
• Established referral network within the Cincinnati healthcare market is a plus.
• Excellent communication, relationship-building, and organizational skills.
• Ability to work independently while managing multiple priorities.
• Proficient with Microsoft Office; experience with PointClickCare (PCC) or similar healthcare software is a plus.

Responsibilities

• Develop and maintain strong referral relationships with hospitals, physicians, case managers, and community partners.
• Coordinate and manage the admissions process from referral through admission.
• Conduct facility tours and provide exceptional customer service to prospective residents and families.
• Work closely with the clinical team to ensure timely admission decisions.
• Develop and execute marketing strategies to increase referrals and occupancy.
• Represent the facility at networking events, community outreach opportunities, and healthcare meetings.
• Track referral activity and maintain accurate marketing and admissions data.
• Collaborate with facility leadership to achieve census and revenue goals.

Job description

Garden Park Care Center in Cincinnati is seeking an experienced Director of Admissions & Marketing to lead admissions, strengthen community partnerships, and drive occupancy growth through strategic outreach and referral networks. You will coordinate admissions from referral to admission, conduct facility tours, and collaborate with the clinical team to ensure timely decisions.

Develop and execute marketing strategies to increase referrals and occupancy, representing the facility at events and