Director OEM Sales (3332)

SUNLIGHT BATTERIES USA INC; Mebane (NC); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Sunlight Batteries USA is seeking a Director of OEM Sales to drive revenue growth and strengthen partnerships in the industrial power and material handling sectors. You will lead strategic initiatives, collaborate across functions, and optimize account profitability to support long-term growth and market leadership.

The role requires deep OEM sales expertise, strong negotiation and relationship management, and the ability to work cross‑functionally to deliver integrated solutions.

Qualifications

• Bachelor's degree preferred in Business, Sales, Marketing or related field.
• Minimum of 10 years of experience in sales, account management, business development, or client services.
• At least 5 years managing large, strategic OEM or national accounts with proven revenue growth.
• Experience within industrial markets preferred.
• Understanding of forklift, material handling, industrial battery, energy storage industries is desirable.
• Proven ability to build and manage complex customer relationships and negotiate high-value agreements.
• Strong communication, presentation, negotiation, and relationship management skills.
• Advanced proficiency with Microsoft Office Suite; CRM and ERP experience preferred.

Responsibilities

• Develop and execute a comprehensive OEM sales strategy aligned with objectives, revenue goals, and profitability targets.
• Build, strengthen, and maintain long‑term relationships with existing OEM partners while identifying and developing new opportunities.
• Drive sales growth through strategic account management, contract negotiations, pricing strategies, and business development initiatives.
• Develop a deep understanding of customer needs, market dynamics, competitive activity, and industry trends to identify opportunities for growth.
• Collaborate with engineering, operations, marketing, finance, and regional sales teams to deliver integrated solutions and ensure a unified customer experience.
• Lead OEM account planning activities and coordinate efforts across departments to ensure successful execution of customer initiatives.
• Monitor sales performance, forecasts, budgets, and account profitability, ensuring alignment with corporate financial objectives.
• Establish and track KPIs to measure account performance, identify improvement opportunities, and drive operational excellence.
• Lead quarterly business reviews, customer meetings, and strategic planning sessions with key stakeholders.
• Serve as the primary escalation point for OEM customers, ensuring timely resolution of issues and high levels of customer satisfaction.
• Proactively identify risks, challenges, and competitive threats while developing strategies to mitigate them.
• Work with finance and leadership to improve account profitability, implement pricing strategies, and uncover new revenue opportunities.
• Analyze sales and market data to inform decisions and growth initiatives.
• Lead, mentor, and develop sales professionals with a culture of accountability and collaboration.
• Represent the company at industry events and customer meetings to expand market presence.

Skills

Strategic sales leadership

Key account management

Negotiation skills

Cross-functional collaboration

Financial acumen

Industrial market knowledge

Data-driven decision making

Communication & presentation

Education

Bachelor's degree in Business, Sales, Marketing, or related field

Tools

CRM/ERP experience

Job description

Job DetailsJob Location: Remote - Mebane, NC 27302Position Type: Full TimeEducation Level: 4 Year DegreeTravel Percentage: Minimum 50%Job Shift: DayJob Category: SalesPower a Sustainable Future with Us

At Sunlight Batteries USA, we are driven by a shared purpose: to deliver innovative energy solutions that improve lives and protect the environment. Our team is passionate about advancing battery technology and energy storage systems that power industries and communities around the world.

Your Impact

As the Director of OEM Sales, you will play a pivotal role in driving revenue growth, expanding strategic partnerships, and strengthening Sunlight Triathlon's position within the industrial power and material handling markets. You will serve as a trusted partner to OEM customers, leveraging market insights and customer relationships to develop innovative solutions that deliver mutual success. By leading strategic sales initiatives, fostering cross-functional collaboration, and optimizing account profitability, you will directly contribute to the company's long-term growth, market leadership, and customer satisfaction.

What You’ll Do

• Develop and execute a comprehensive OEM sales strategy aligned with company objectives, revenue goals, and profitability targets.


• Build, strengthen, and maintain long‑term relationships with existing OEM partners while identifying and developing new business opportunities.


• Drive sales growth through strategic account management, contract negotiations, pricing strategies, and business development initiatives.


• Develop a deep understanding of customer needs, market dynamics, competitive activity, and industry trends to identify opportunities for growth.


• Collaborate with engineering, operations, marketing, finance, and regional sales teams to deliver integrated solutions and ensure a unified customer experience.


• Lead OEM account planning activities and coordinate efforts across departments to ensure successful execution of customer initiatives.


• Monitor sales performance, forecasts, budgets, and account profitability, ensuring alignment with corporate financial objectives.


• Establish and track key performance indicators (KPIs) to measure account performance, identify improvement opportunities, and drive operational excellence.


• Lead quarterly business reviews, customer meetings, and strategic planning sessions with key stakeholders.


• Serve as the primary escalation point for OEM customers, ensuring timely resolution of issues and high levels of customer satisfaction.


• Proactively identify risks, challenges, and competitive threats while developing strategies to mitigate them.


• Work closely with finance and leadership teams to improve account profitability, implement pricing strategies, and uncover new revenue opportunities.


• Analyze sales and market data to inform business decisions and support growth initiatives.


• Lead, mentor, and develop sales professionals while fostering a culture of accountability, collaboration, and continuous improvement.


• Represent the company at industry events, trade shows, and customer meetings to strengthen relationships and expand market presence.

QualificationsWhat You Bring

• Bachelor's degree in Business, Sales, Marketing, or a related field preferred.


• Minimum of 10 years of experience in sales, account management, business development, or client services.


• At least 5 years of experience managing large, strategic OEM or national accounts with demonstrated success driving revenue growth and profitability.


• Experience within industrial markets preferred.


• Understanding of the forklift, material handling, industrial battery, energy storage, or related industries is highly desirable.


• Proven track record of building and managing complex customer relationships and negotiating high-value agreements.


• Exceptional communication, presentation, negotiation, and relationship management skills.


• Strong business acumen with the ability to identify opportunities, assess risks, and develop strategic solutions.


• Demonstrated ability to analyze sales data, market trends, and financial metrics to drive decision‑making and performance.


• Strong problem‑solving, conflict resolution, and customer advocacy skills.


• Highly organized with the ability to manage multiple priorities and complex projects simultaneously.


• Ability to work cross‑functionally and influence stakeholders at all levels of an organization.


• Advanced proficiency with Microsoft Office Suite, including Excel and PowerPoint; CRM and ERP experience preferred.


• Self‑motivated leader with a results‑driven mindset and a commitment to continuous improvement.

Travel Requirements

This position requires regular travel to customer locations, industry events, and company facilities. Travel expectations are approximately 50% or more, depending on business needs, customer requirements, and strategic initiatives. Travel demands may fluctuate throughout the year.