Director, Neuroscience Marketing — Migraine Launch

LumaBio Partners; Boston (MA); On-site; USD 180,000 - 270,000; Full time

Job summary

LumaBio Partners is supporting a mid-sized global biopharmaceutical company in expanding its US Neuroscience business. We are seeking a Director, Neuroscience Marketing to lead the US commercial strategy and launch a neuroscience product into the migraine market.

This newly created role will oversee end-to-end launch strategy, commercial readiness and long-term brand performance, while leading a team of marketers and partnering with senior leadership and cross-functional teams.

Qualifications

• Significant pharmaceutical/biotech marketing experience preferred.
• US launch planning and execution experience required.
• Experience leading HCP and patient/consumer marketing strategy.
• Strong understanding of DTC marketing, including campaign development and measurement.

Responsibilities

• Lead the development and execution of the overall US migraine launch strategy.
• Own launch readiness planning across positioning, segmentation, messaging, market development and campaigns.
• Develop the annual brand strategy and translate priorities into executable commercial plans.
• Establish launch KPIs and measurement frameworks for pre-launch and post-launch performance.
• Lead integrated HCP and patient marketing strategies across channels.
• Oversee messaging, creative development, market research and campaign testing.

Skills

Launch strategy

Cross-functional leadership

Brand strategy

Marketing leadership

DTC marketing

Education

Bachelor's degree

MBA or Master’s degree

Job description

LumaBio Partners is supporting a mid-sized global biopharmaceutical company in expanding its US Neuroscience business. We are seeking a Director, Neuroscience Marketing to lead the US commercial strategy and launch a neuroscience product into the migraine market.

This newly created role will oversee end-to-end launch strategy, commercial readiness and long-term brand performance, while leading a team of marketers and partnering with senior leadership and cross-functional teams.