Director, National Sales

National Association for Stock Car Auto Racing (NASCAR); Charlotte (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

NASCAR is seeking a high-performing Director, National Sales to lead new business development and secure transformational brand partnerships that drive revenue growth across our national sponsorship portfolio.

This strategic role requires expertise in sponsorship sales, executive relationship-building, and cross-functional collaboration to deliver measurable value for partners and NASCAR's brands.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years in sponsorship sales, corporate partnerships, business development, media sales, sports marketing, or entertainment sales.
• Track record of closing high‑value sponsorships and exceeding revenue goals.
• Experience selling integrated marketing and sponsorship platforms to national brands.

Responsibilities

• Develop and secure national marketing partnerships with leading brands to drive revenue.
• Grow a robust sales pipeline through strategic prospecting and relationship development.
• Analyze partner objectives and market trends to craft compelling sponsorship solutions.
• Design and present programs leveraging NASCAR assets across events, media, digital, and hospitality.
• Engage senior decision-makers to foster long‑term partnerships and value creation.
• Lead persuasive sales presentations and sponsorship proposals aligned with NASCAR objectives.
• Negotiate complex agreements, balancing legal, financial, and strategic considerations.
• Collaborate with internal teams to activate, retain, and grow partner relationships.
• Monitor industry trends to identify new opportunities and expand NASCAR's market position.
• Represent NASCAR at conferences and client meetings to expand opportunities.

Skills

Sponsorship sales

Corporate partnerships

Business development

Media sales

Sports marketing

Executive relationships

Strategic selling

CRM proficiency

Presentation skills

Education

Bachelor's degree

Tools

CRM platforms

Microsoft Office Suite

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment. NASCAR is seeking a high-performing Director, National Sales to lead new business development efforts, secure transformational brand partnerships, and drive measurable revenue growth across our national sponsorship portfolio. This role is designed for a strategic seller who combines creativity, business acumen, and consultative selling expertise to build integrated marketing partnerships for leading national brands. Leveraging NASCAR's powerful media, digital, experiential, hospitality, event, and intellectual property assets, the Director will create innovative sponsorship solutions that connect partners with one of the most passionate fan bases in sports. This position may be based in any NASCAR office location, with preference given to candidates residing in major metropolitan markets to support partner engagement and business development activities.

What You’ll Do

• Develop and secure new national marketing partnerships with leading brands to drive revenue growth and support NASCAR's long-term business objectives.
• Build, manage, and advance a robust sales pipeline through strategic prospecting, relationship development, and targeted business development initiatives.
• Identify and evaluate partner business objectives, marketing strategies, consumer insights, and category trends to create compelling sponsorship solutions that deliver measurable value.
• Design and present integrated partnership programs leveraging NASCAR's assets across events, media, digital, social, experiential marketing, hospitality, licensing, and promotional platforms.
• Cultivate relationships with senior-level decision makers, including CMOs, VPs, and brand executives, to develop meaningful, long‑term partnerships.
• Lead the development of persuasive sales presentations, business cases, and sponsorship proposals that align brand objectives with NASCAR's marketing and fan engagement platforms.
• Negotiate complex partnership agreements while navigating legal, financial, operational, and strategic considerations to deliver mutually beneficial outcomes.
• Collaborate closely with Partnership Marketing, Events, Media, and other internal stakeholders to ensure successful activation, retention, and growth of partner relationships.
• Monitor market trends, industry developments, and competitive activity to identify new business opportunities and strengthen NASCAR's position within the sports and entertainment landscape.
• Represent NASCAR at industry conferences, client meetings, race events, and networking opportunities to expand brand visibility and generate new partnership opportunities.

What You’ll Bring

• Bachelor's degree from an accredited college or university, or an equivalent combination of education and professional experience.
• 5+ years of success in sponsorship sales, corporate partnerships, business development, media sales, sports marketing, or entertainment sales.
• Proven track record of developing and closing high‑value partnership agreements while consistently exceeding revenue goals.
• Experience selling integrated marketing, sponsorship, media, experiential, hospitality, and promotional platforms to national brands.
• Strong understanding of the corporate partnership sales cycle, including prospecting, needs analysis, proposal development, negotiation, and account transition.
• Exceptional presentation, communication, storytelling, and relationship‑building skills with the ability to influence senior‑level stakeholders and executive decision makers.
• Strategic mindset with strong analytical, research, and problem‑solving abilities, including the ability to translate business objectives into innovative marketing solutions.
• Ability to thrive in a fast‑paced, highly collaborative environment while managing multiple priorities, sales opportunities, and deadlines.
• Demonstrated entrepreneurial spirit, self‑motivation, curiosity, and a passion for building meaningful partnerships that drive business results.
• Proficiency with CRM platforms, Microsoft Office Suite, and business productivity tools.
• Ability to travel up to 15%, including race events, client meetings, industry conferences, and other business‑related activities as needed.

Behind every race weekend are talented people helping shape the future of sports and entertainment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job‑related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

Follow us on LinkedIn and X for future opportunities and company news. We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI‑generated content or automated assistance.

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O'Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series powered by O'Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.