Director, National Sales

NASCAR; Charlotte (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

NASCAR is seeking a high-performing Director, National Sales to lead new business development and secure transformational brand partnerships across our national sponsorship portfolio.

The role requires strategic selling, creativity, and consultative expertise to craft sponsorships across events, media, digital, and experiential platforms for leading national brands.

Qualifications

• Bachelor's degree or equivalent education/experience.
• 5+ years in sponsorship sales, corporate partnerships, or related fields.
• Proven track record in closing high-value partnership agreements.

Responsibilities

• Develop and secure new national marketing partnerships with leading brands to drive revenue growth.
• Build and advance a robust sales pipeline through strategic prospecting and relationship development.
• Identify partner objectives and craft sponsorship solutions across NASCAR assets.
• Design and present integrated partnership programs leveraging events, media, digital, and experiential platforms.
• Cultivate relationships with senior-level decision makers to develop long-term partnerships.
• Lead development of persuasive sales presentations and sponsorship proposals.
• Negotiate complex partnership agreements delivering mutually beneficial outcomes.
• Collaborate with Partnership Marketing, Events, and Media to activate and grow partnerships.
• Monitor market trends to identify new business opportunities and strengthen NASCAR's position.
• Represent NASCAR at conferences, meetings, events to expand brand visibility.

Skills

Sponsorship sales

Executive relationship-building

Strategic prospecting

Presentation & storytelling

Negotiation

CRM proficiency

Cross-functional collaboration

Industry knowledge (sports/entertainm)

Education

Bachelor's degree or equivalent

Tools

CRM platforms

Microsoft Office Suite

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR is seeking a high-performing Director, National Sales to lead new business development efforts, secure transformational brand partnerships, and drive measurable revenue growth across our national sponsorship portfolio.

This role is designed for a strategic seller who combines creativity, business acumen, and consultative selling expertise to build integrated marketing partnerships for leading national brands. Leveraging NASCAR's powerful media, digital, experiential, hospitality, event, and intellectual property assets, the Director will create innovative sponsorship solutions that connect partners with one of the most passionate fan bases in sports.

This position may be based in any NASCAR office location, with preference given to candidates residing in major metropolitan markets to support partner engagement and business development activities.

What You'll Do

• Develop and secure new national marketing partnerships with leading brands to drive revenue growth and support NASCAR's long-term business objectives.
• Build, manage, and advance a robust sales pipeline through strategic prospecting, relationship development, and targeted business development initiatives.
• Identify and evaluate partner business objectives, marketing strategies, consumer insights, and category trends to create compelling sponsorship solutions that deliver measurable value.
• Design and present integrated partnership programs leveraging NASCAR's assets across events, media, digital, social, experiential marketing, hospitality, licensing, and promotional platforms.
• Cultivate relationships with senior-level decision makers, including CMOs, VPs, and brand executives, to develop meaningful, long-term partnerships.
• Lead the development of persuasive sales presentations, business cases, and sponsorship proposals that align brand objectives with NASCAR's marketing and fan engagement platforms.
• Negotiate complex partnership agreements while navigating legal, financial, operational, and strategic considerations to deliver mutually beneficial outcomes.
• Collaborate closely with Partnership Marketing, Events, Media, and other internal stakeholders to ensure successful activation, retention, and growth of partner relationships.
• Monitor market trends, industry developments, and competitive activity to identify new business opportunities and strengthen NASCAR's position within the sports and entertainment landscape.
• Represent NASCAR at industry conferences, client meetings, race events, and networking opportunities to expand brand visibility and generate new partnership opportunities.

What You'll Bring

• Bachelor's degree from an accredited college or university, or an equivalent combination of education and professional experience.
• 5+ years of success in sponsorship sales, corporate partnerships, business development, media sales, sports marketing, or entertainment sales.
• Proven track record of developing and closing high-value partnership agreements while consistently exceeding revenue goals.
• Experience selling integrated marketing, sponsorship, media, experiential, hospitality, and promotional platforms to national brands.
• Strong understanding of the corporate partnership sales cycle, including prospecting, needs analysis, proposal development, negotiation, and account transition.
• Exceptional presentation, communication, storytelling, and relationship-building skills with the ability to influence senior-level stakeholders and executive decision makers.
• Strategic mindset with strong analytical, research, and problem-solving abilities, including the ability to translate business objectives into innovative marketing solutions.
• Ability to thrive in a fast-paced, highly collaborative environment while managing multiple priorities, sales opportunities, and deadlines.
• Demonstrated entrepreneurial spirit, self-motivation, curiosity, and a passion for building meaningful partnerships that drive business results.
• Proficiency with CRM platforms, Microsoft Office Suite, and business productivity tools.
• Ability to travel up to 15%, including race events, client meetings, industry conferences, and other business-related activities as needed.

Why This Role?

This is an opportunity to build relationships that shape the future of the sport by securing strategic partnerships with leading national brands. As Director, National Sales, you'll create innovative sponsorship and marketing solutions that connect brands with NASCAR's passionate fan base while driving revenue growth across multiple platforms, including events, media, digital, and experiential marketing. Your contributions will directly support NASCAR's continued growth and strengthen one of the most influential partnership portfolios in sports and entertainment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.