Director, NA Partner & Field Marketing

8x8, Inc.; United States; Remote; USD 173,000 - 260,000; Full time

Benefits offered by this job

EEO employer

Remote work flexibility

Job summary

8x8, Inc. is seeking a Director of North America partner and field marketing who will own the strategy, budget, and execution for partner and regional field programs.

You will lead a team of channel marketing and field marketing managers, aligning with sales and demand generation to drive measurable pipeline and bookings. You will manage major NA industry tradeshows, build joint partner plans, and optimize programs for revenue growth while coordinating with demand generation, product marketing,

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 7+ years in partner, channel, or field marketing, including team leadership.
• Proven results running tradeshow and event programs at scale.
• Experience working with technology distributors, agents, resellers, and MSP/SI partners.

Responsibilities

• Own the North America partner and field marketing strategy, annual plan, and budget, aligned to the regional go-to-market plan and pipeline targets.
• Lead and develop a team of channel marketing managers, field marketing managers, and contractors.
• Build and manage marketing relationships with strategic partners to drive demand and incremental revenue.
• Drive programs that grow partner-sourced pipeline and recruit new partners.
• Own strategy and execution for major NA industry tradeshows and conferences, including ROI.
• Lead regional field marketing with integrated campaigns and account-based programs to create net-new opportunities.

Skills

Leadership

Strategy

Budget management

Partner marketing

Event marketing

Education

Bachelor's degree in marketing or business

Tools

Salesforce

Marketo

Google Workspace

Job description

8x8, Inc. is seeking a Director of North America partner and field marketing who will own the strategy, budget, and execution for partner and regional field programs.

You will lead a team of channel marketing and field marketing managers, aligning with sales and demand generation to drive measurable pipeline and bookings. You will manage major NA industry tradeshows, build joint partner plans, and optimize programs for revenue growth while coordinating with demand generation, product marketing,