Head of Field Marketing - Remote

8x8; Hartford (CT); Remote; USD 173,000 - 260,000; Full time

Job summary

8x8 is seeking a Director, North America partner and field marketing to own strategy, budget, and execution for partner marketing, regional field marketing, and major industry tradeshows across North America. You will lead channel marketing and field marketing managers, aligning with sales and demand generation to create measurable pipeline and bookings.

You will build and manage relationships with technology distributors, agents, and resellers, drive MDF programs, and ensure campaigns deliver

Qualifications

• 7+ years in partner, channel, or field marketing, including experience leading a team.
• Experience in SaaS, telecom, or IT channel preferred.
• Strong understanding of enterprise sales cycles and channel models.
• Budget ownership, MDF management, and ROI analysis.

Responsibilities

• Own the North America partner and field marketing strategy, annual plan, and budget.
• Lead a team of channel and field marketing managers and contractors.
• Build and manage marketing relationships with strategic partners (distributors, agents, resellers, SI).
• Drive programs to recover/grow pipeline and partner-sourced pipeline.
• Lead regional field marketing, campaigns, events, roadshows, and ABM programs.
• Report on performance, budget, and ROI to leadership.

Skills

Partner marketing leadership

Channel marketing

Field marketing

Budget ownership

Team leadership

Sales alignment

Travel up to 30%

Education

Bachelor's degree in marketing or business

Tools

Salesforce

Marketo

Google Workspace or Microsoft Office

Job description

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

Director, North America partner and field marketing

Director, North America partner and field marketingWe connect people and organizations through seamless communication on the industry's most integrated platform for customer experience, combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.com, and follow us on LinkedIn, X, Facebook, and Instagram.Location:

Remote, United StatesFull-timeExperience: 7+ years in partner, channel, and field marketing, including experience leading a team.The Director, North America partner and field marketing owns the strategy, budget, and execution for partner marketing, regional field marketing, and 8x8's major industry tradeshows across the region.You will lead a team of channel marketing and field marketing managers, working hand in hand with sales, channel, and demand generation leaders. You will turn partner and field programs into measurable pipeline and bookings, and make 8x8 the easiest partner to sell with. Own the North America partner and field marketing strategy, annual plan, and budget, aligned to the regional go-to-market plan and pipeline targets.Lead and develop a team of channel marketing managers, field marketing managers, and contractors. Own priorities, performance management, and team structure.Build and manage marketing relationships with strategic partners, including technology solution distributors (TSDs), agents, resellers, and system integrators. Create joint marketing plans that drive demand and incremental revenue.Drive programs that recover and grow TSD pipeline, increase partner-sourced pipeline, and recruit new partners.Measure pipeline, bookings, and cost per opportunity, and shift investment to what works.Lead regional field marketing, including integrated campaigns, executive events, roadshows, and account-based programs that create net-new opportunities and accelerate existing ones.Manage the market development funds (MDF) program and planning process. Partner with channel sales, field sales, and BDR leaders to align activation plans to sales outcomes.Work with demand generation, content, product marketing, and brand teams so partner and field campaigns share consistent messaging and the customer is the hero.Report on performance, budget, and ROI to marketing and executive leadership on a regular cadence.

Bachelor's degree in marketing, business, or a related field.

• ~7+ years in partner, channel, or field marketing, preferably in SaaS, telecom, or the IT channel, including experience leading a team.
• ~ Experience in the telecommunications industry, with direct experience working with technology solution distributors (TSDs) to build programs, drive partner-sourced pipeline, and grow revenue.
• ~ Strong understanding of enterprise sales cycles, the buyer's journey, and the channel business model.
• ~ Strong financial skills, including budget ownership, MDF management, and ROI analysis.
• ~ Metric-driven, with the ability to draw insight from complex marketing data.
• ~ Proficiency with Salesforce, Marketo, and Google Workspace or Microsoft Office.
• ~ Excellent communication and influence skills, with the ability to work with executives, sales leaders, and partners.
• ~ Ability to travel up to 30% for tradeshows, partner meetings, and field events.

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.173,200.00 - $259,800.008x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.View the Participant Poster in English and Español.View the Right to Work Poster in English and Español.We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more on our company website at

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