Head of Field Marketing - Remote

8x8; Connecticut; Remote; USD 173,000 - 260,000; Full time

Job summary

8x8 is seeking a Director to lead North America partner and field marketing, overseeing partner programs, regional campaigns, and major industry events. You will drive strategy and budget, align with sales and demand generation, and build a high-performing team across channel and field marketing.

The role requires 7+ years in partner/field marketing, with SaaS or IT channel experience, and strong leadership, budgeting, and ROI capabilities. Expect travel to partner sites and events as needed.

Qualifications

• 7+ years in partner, channel, or field marketing, including team leadership.
• Experience in SaaS, telecom, or IT channel and working with distributors/partners.
• Strong understanding of enterprise sales cycles and channel business models.
• Budget ownership, MDF management, and ROI analysis.
• Proficiency with Salesforce, Marketo, and Google Workspace or MS Office.
• Excellent communication and influence skills; able to work with executives and partners.

Responsibilities

• Lead a team of channel and field marketing managers, plus contractors, and align priorities with sales and demand generation.
• Own the North America partner and field marketing strategy, annual plan, and budget in line with the regional go-to-market plan.
• Build joint marketing plans with strategic partners to drive demand and incremental revenue.
• Drive regional programs, including campaigns, events, and ABM initiatives that create net-new opportunities.
• Measure pipeline, bookings, and cost per opportunity; optimize investments accordingly.
• Report on performance, budget, and ROI to marketing leadership.

Skills

Leadership

Budget management

ROI analysis

Sales & marketing alignment

Data-driven

Education

Bachelor's degree

Tools

Salesforce

Marketo

Google Workspace

Microsoft Office

Job description

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. Director, North America partner and field marketing

We connect people and organizations through seamless communication on the industry's most integrated platform for customer experience, combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8 Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.

Location: Remote, United States

Full-time

Experience: 7+ years in partner, channel, and field marketing, including experience leading a team.

The Director, North America partner and field marketing owns the strategy, budget, and execution for partner marketing, regional field marketing, and 8x8's major industry tradeshows across the region.

• You will lead a team of channel marketing and field marketing managers, working hand in hand with sales, channel, and demand generation leaders. You will turn partner and field programs into measurable pipeline and bookings, and make 8x8 the easiest partner to sell with. Own the North America partner and field marketing strategy, annual plan, and budget, aligned to the regional go-to-market plan and pipeline targets.
• Lead and develop a team of channel marketing managers, field marketing managers, and contractors. Own priorities, performance management, and team structure.
• Build and manage marketing relationships with strategic partners, including technology solution distributors (TSDs), agents, resellers, and system integrators. Create joint marketing plans that drive demand and incremental revenue.
• Drive programs that recover and grow TSD pipeline, increase partner-sourced pipeline, and recruit new partners.
• Measure pipeline, bookings, and cost per opportunity, and shift investment to what works.
• Lead regional field marketing, including integrated campaigns, executive events, roadshows, and account-based programs that create net-new opportunities and accelerate existing ones.
• Manage the market development funds (MDF) program and planning process. Partner with channel sales, field sales, and BDR leaders to align activation plans to sales outcomes.
• Work with demand generation, content, product marketing, and brand teams so partner and field campaigns share consistent messaging and the customer is the hero.
• Report on performance, budget, and ROI to marketing and executive leadership on a regular cadence.

Bachelor's degree in marketing, business, or a related field.

• ~7+ years in partner, channel, or field marketing, preferably in SaaS, telecom, or the IT channel, including experience leading a team.
• ~ Experience in the telecommunications industry, with direct experience working with technology solution distributors (TSDs) to build programs, drive partner-sourced pipeline, and grow revenue.
• ~ Strong understanding of enterprise sales cycles, the buyer's journey, and the channel business model.
• ~ Strong financial skills, including budget ownership, MDF management, and ROI analysis.
• ~ Metric-driven, with the ability to draw insight from complex marketing data.
• ~ Proficiency with Salesforce, Marketo, and Google Workspace or Microsoft Office.
• ~ Excellent communication and influence skills, with the ability to work with executives, sales leaders, and partners.
• ~ Ability to travel up to 30% for tradeshows, partner meetings, and field events.

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

• Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock.
• Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

173,200.00 - $259,800.00

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws.