Director, Media Strategy

Known; New York (NY); Hybrid; USD 145,000 - 155,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Generous medical plan

Paid parental leave

Job summary

Known’s Media Science team is seeking a Director, Media Strategy to architect full-funnel media for a leading auto client. You will collaborate with data scientists, media buyers, brand strategists and creative leads to drive measurable outcomes from first impression to test drive and orders.

With 10+ years in media planning and a deep knowledge of paid and emerging channels, you will guide cross-functional teams, stay ahead of trends, and ensure a single, aligned strategy for the client while

Qualifications

• 10+ years of media planning and strategy experience
• Strong knowledge across paid and emerging media channels
• Fluency in data, measurement, and attribution
• Interest in automotive, sustainability or outdoor culture
• Experience managing people and scope on complex accounts
• Strong verbal and written communication skills

Responsibilities

• Own full-funnel media architecture for a leading auto client, from upper-funnel brand storytelling through performance and conversion
• Serve as the senior media strategy contact for the day to day client team
• Lead cross-functional internal teams across media, brand strategy and analytics, ensuring one strategy and one set of client expectations
• Identify and pitch media formats and placements that match the brand’s positioning
• Stay ahead of media trends and new technology, providing POV recommendations
• Partner with Known's data science team on measurement, attribution, and incrementality testing
• Review team output against Known's quality bar before it reaches the client

Job description

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

THE OPPORTUNITY

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

We are looking for a Director, Media Strategy to join the team and work alongside our data scientists, media buyers, brand strategists and creative leads to help deliver amazing results for our clients. This person will work across an automotive brand, architecting full funnel media from the first impression to test drives and orders. This is a rare chance to run media strategy for a brand people already love, backed by a data science bench that most agencies can’t match.

WHAT YOU'LL DO

• Own full-funnel media architecture for a leading auto client, from upper-funnel brand storytelling through performance and conversion
• Serve as the senior media strategy contact for the day to day client team
• Lead cross-functional internal teams across media, brand strategy and analytics, ensuring one strategy and one set of client expectations
• Identify and pitch media formats and placements that match the brand’s unique positioning, ahead of where the rest of the auto category is looking
• Stay ahead of media trends and new technology, and bring point-of-view recommendations to the client before they ask
• Partner with Known's data science team on measurement, attribution, and incrementality testing, so every recommendation holds up under scrutiny
• Review team output against Known's quality bar before it reaches the client

WHO YOU ARE AND WHAT YOU HAVE

• 10+ years of media planning and strategy experience, with a track record of client relationships that grow over time
• Deep knowledge across paid and emerging media channels, including Connected TV, Partnerships & Experiential and Social
• Fluency in data, measurement, and attribution
• An interest in automotive, sustainability or outdoor and adventure culture
• Experience managing people and scope on complex, multi-workstream accounts
• Strong verbal and written communication skills, and the presence to hold a room with senior client stakeholders

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $145K-$155K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.