Director, Media Relations & Social Strategy

Washington Metropolitan Area Transit Authority (WMATA)

Washington (District of Columbia)

On-site

USD 150,000 - 230,000

Full time

44 hours ago

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Job summary

Washington Metropolitan Area Transit Authority (WMATA) seeks a Director of Media Relations and Social Media to lead external communications, media relations, and digital content strategy for the agency. You will guide crisis communications, manage a media team, coordinate with executives, and develop campaigns that support safety, reliability, and rider experience across the region.

This senior role requires a proven track record in public relations, strong leadership, and the ability to

Qualifications

Bachelor's degree in communications, journalism, marketing, public affairs or public relations.
10+ years' experience in public relations, communications, public affairs, media relations, and/or media management.
At least 3 years' experience leading teams and cross-departmental projects.

Responsibilities

Develops and leads comprehensive communications programs to articulate Metro's mission and values.
Directs all media relations activities and manages a 24/7 on-call media team.
Speaks with senior executives to prepare talking points for media engagements.
Monitors social media for sentiment and adjusts response strategies.
Tracks technology and industry trends to keep Metro relevant.
Leads media planning and collaborates with internal/external partners.