Director, Media Relations & Social Strategy

Washington Metropolitan Area Transit Authority

College Park (MD)

On-site

USD 150,000 - 190,000

Full time

6 days ago

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Job summary

Washington Metropolitan Area Transit Authority (WMATA) seeks a Director of Media Relations and Social Media to oversee external communications, media relations, and digital content strategy for a fast-paced regional transit system. You will shape Metro’s narrative, manage a team, and collaborate with the VP of Communications and the Senior Executive Team to advance service excellence and public trust.

The role requires a ten‑plus year track record in public relations/media management, strong

Qualifications

Strong written and oral communication skills across internal and external stakeholders.
Proven leadership of media relations teams and digital channels.
Experience designing and executing strategic communications campaigns.
Ability to monitor and respond to social media in real time.
Knowledge of industry best practices and crisis communications.

Responsibilities

Directs media relations and social media programs to support Metro's mission and values.
Leads a team with on-call coverage and crisis response during disruptions or emergencies.
Oversees development of high-impact campaigns for priority initiatives and policy matters.
Mentors staff and coordinates with internal departments for cohesive messaging.
Evaluates communications impact using data and insights.