Director, Media Relations & Social Strategy

Washington Metropolitan Area Transit Authority; Silver Spring (MD); On-site; USD 150,000 - 210,000; Full time

Job summary

The Washington Metropolitan Area Transit Authority (WMATA) seeks a Director of Media Relations and Social Media to lead external communications, media relations, and social channels. The role requires a seasoned professional with proven expertise in media relations, crisis communications, people management, and digital content strategy.

Reporting to the Vice President of Communications, you will develop and implement strategic initiatives to enhance WMATA’s reputation, promote service

Qualifications

• Bachelor's degree in communications, journalism, marketing, public affairs, or public relations.
• Minimum of 10 years in public relations, communications, or media management.
• Experience leading teams and cross‑departmental projects.

Responsibilities

• Develops and leads comprehensive communications programs.
• Directs media relations activities and manages an active media team.
• Spearheads high-impact communications campaigns for priority initiatives.
• Monitors social media channels for sentiment and response strategies.
• Leads media planning with internal and external partners.
• Advises executives for media engagements.

Skills

Communication skills

Leadership

Media relations

Crisis communications

Social media management

Education

Bachelor's degree in communications

Tools

Microsoft Office

Job description

The Washington Metropolitan Area Transit Authority (WMATA) seeks a Director of Media Relations and Social Media to lead external communications, media relations, and social channels. The role requires a seasoned professional with proven expertise in media relations, crisis communications, people management, and digital content strategy.

Reporting to the Vice President of Communications, you will develop and implement strategic initiatives to enhance WMATA’s reputation, promote service