Director, Media Relations & Social Strategy

Washington Metropolitan Area Transit Authority; Gaithersburg (MD); On-site; USD 140,000 - 190,000; Full time

Job summary

The Washington Metropolitan Area Transit Authority (WMATA) seeks a Director of Media Relations and Social Media to lead external communications strategy, oversee media relations, and manage a 24/7 on-call team in a fast-paced environment.

The role focuses on shaping WMATA's narrative, developing strategic campaigns, monitoring social channels, and coordinating with internal partners to promote safety, reliability, and service excellence across the region.

Qualifications

• Bachelor's degree in communications, journalism, marketing, public affairs, or public relations.
• At least ten years in public relations, communications, or media management.
• Experience leading teams and cross‑departmental projects.
• Proven ability to develop and execute strategic communication campaigns.

Responsibilities

• Develops and leads comprehensive communications programs articulating Metro's mission and values.
• Directs all media relations activities and manages a 24-hour on-call media team.
• Spearheads high-impact campaigns for priority initiatives and talent recruitment.
• Monitors social media channels and coordinates timely response strategies.
• Tracks tech trends and adoption of emerging platforms to keep Metro relevant.
• Leads media relations and social media planning with internal and external partners.
• Advises executives for media engagements with key messages.

Education

Bachelor's degree in communications, journalism, marketing, public affairs, public relations

Tools

Microsoft Suite

Job description

The Washington Metropolitan Area Transit Authority (WMATA) seeks a Director of Media Relations and Social Media to lead external communications strategy, oversee media relations, and manage a 24/7 on-call team in a fast-paced environment.

The role focuses on shaping WMATA's narrative, developing strategic campaigns, monitoring social channels, and coordinating with internal partners to promote safety, reliability, and service excellence across the region.