Director, Media Planning - VP

Adelphi Group; New York (NY); On-site; USD 175,000 - 230,000; Full time

Job summary

SOLVE(D) (Omnicom) seeks a senior media strategist to drive end-to-end plan development across offline and online channels for pharmaceutical clients. You will lead data-driven strategies, partner with analytics and other experts, and present recommendations to clients in focus meetings.

Role emphasizes collaborating across healthcare professionals and patients, leveraging syndicated data, and aligning plans with business goals. In-office expectation is three days per week.

Qualifications

• Bachelor’s Degree preferred.
• 8+ years of integrated Off-line and Online Media Planning experience.
• Has been primarily responsible for end-to-end plan development for at least one client/brand with experience in the pharmaceutical category.
• Having both Consumer/Patient and HCP experience is a plus.
• Experience with media-vendor community and understanding of publisher offerings and buying models.

Responsibilities

• Assess client briefs and category dynamics to develop a customized media strategy.
• Lead development of integrated, data-driven media strategy and channel mix.
• Coordinate with Subject Matter Experts and Account teams during plan development and execution.
• Attend and present media assignments and recommendations in live client meetings.
• Craft succinct stories in PowerPoint to summarize media strategy for new business.

Skills

Integrated media planning

Pharma experience

Data-driven strategy

Stakeholder communication

Education

Bachelor's Degree preferred

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

A Day in the Life:

• Assessing client’s briefing and category dynamics, and developing a customized strategy to use media to help solve the client’s challenge(s)


• Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy


• and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand


• marketing goals


• Evaluate the following dynamics, and how they play a role in determining a winning strategy:
  
  
  
  • Geographic/Market Level nuances
  
  
  • Which audiences represent the greatest source of revenue
  
  
  • Coordination of promotion to Healthcare Professionals and Consumers/Patients
  
  
  • Content needs to change behavior
  
  
  • Broad vs. precision targeting
  
  
  
  


• Understanding how to identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency


• Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to


• pull through into planning approach and in-market execution


• Coordinate and work cohesively with other Subject Matter Experts (e.g. – Search, Social, Analytics), as well as Account teams during plan development process for existing clients, and when supporting new business


• Be prepared to attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business.


• Represent Solve(d) media team during New Business assignments, including the ability to craft a succinct and compelling story in


• PowerPoint that summarizes agency’s media strategy and approach to the challenges posed in the assignment

What You Will Need

• Bachelor’s Degree preferred


• 8+ years of integrated Off-line and Online Media Planning experience


• Has been primarily responsible for stewarding end-to-end plan development for at least one client/brand with experience in the pharmaceutical category


• Having both Consumer/Patient and HCP experience is a plus


• Experience working with media-vendor community and an understanding of publisher offerings and buying models is important, though this position will not require detailed tactical planning & buying


• Experience in developing thoughtful, insight-driven and integrated media and measurement strategy to help clients achieve their objectives


• Worked across multiple therapeutic categories and patient types, understanding strategic nuances of planning for broad conditions/populations vs. rare disease


• Has been primarily responsible for stewarding end-to-end plan development for multiple clients/brands in pharmaceutical industry


• High degree of comfort and confidence in new business situations and engagement with senior agency staff and clients


• Effective in using syndicated and proprietary data to uncover target and behavioral insights that drive well-reasoned recommendations


• Skilled at applying learnings and best practices from one client, to another situation – effectively drawing and communicating parallels, and adapting for new circumstances

Salary

$175,000 - $230,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

About Solve(d)

https://solved.health

SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

$175,000 - $230,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.