Director, Media Experimentation & Subscriber Engagement

SmartRecruiters, Inc.; New York (NY); Hybrid; USD 135,000 - 180,000; Full time

Job summary

NBCUniversal is actively seeking a Director of Media Experimentation & Engagement to lead NBCU’s incrementality and engagement measurement program across Performance and Device media. You will own the learning agenda, set rigorous standards, and translate test results into actionable guidance for leadership with speed and confidence.

You will manage a team, partner with Growth Strategy and Decision Sciences, and lead vendor relationships to ensure decision-grade measurement.

Qualifications

• 8+ years of relevant experience in media measurement and analytics.
• 5+ years expertise in experimentation design and causal inference for media.
• Strong foundation across MMM, MTA, and experimentation and translating results into business decisions.
• Fluent in SQL and Excel, and proficient in at least one of R or Python for data analysis.

Responsibilities

• Own and scale the experimentation roadmap and drive budget-grade decisions.
• Define and lead engagement measurement to quantify media effect on subscriber outcomes.
• Lead holdout design and execution across multiple media channels and vendors.
• Collaborate with partners to map exposure and lift using clean room environments and advanced analytics.

Skills

SQL

Excel

R/Python

Media measurement

Experimentation design

Tools

Haus

Measured

Google Ads

Meta

TikTok

Job description

NBCUniversal is actively seeking a Director of Media Experimentation & Engagement to lead NBCU’s incrementality and engagement measurement program across Performance and Device media. You will own the learning agenda, set rigorous standards, and translate test results into actionable guidance for leadership with speed and confidence.

You will manage a team, partner with Growth Strategy and Decision Sciences, and lead vendor relationships to ensure decision-grade measurement.