Director, Media - Apple TV Marketing

Apple; Culver City (CA); On-site; USD 180,000 - 250,000; Full time

Job summary

Apple TV Marketing is seeking a Director of Media to drive strategic leadership of paid media campaigns in the US and internationally. This role requires steering campaigns across series, films, sports, and brand efforts, while partnering with agencies, studios, and talent to put Apple TV at the center of culture.

The ideal candidate brings 15+ years in media campaigns for streaming content, with strong analytics, team leadership, and a track record of cross-functional collaboration across

Qualifications

• 15+ years of experience in driving media campaigns for content and brands.
• Minimum of 5 years of people management experience, building and leading teams.
• Expertise in working with analytics to showcase the results of paid media campaigns.
• International experience and/or experience working with international teams.
• Excellent written and verbal communication. Able to convey ideas simply and clearly in interpersonal, presentation, and document form.
• Brings a highly strategic and analytical approach to decisions and problem-solving.
• Excellent organizational, scheduling, project management, and multi-tasking skills, with proven attention to detail.
• Experience in subscription streaming environment is a plus.

Responsibilities

• Lead strategic direction of paid media campaigns across US and international markets.
• Collaborate cross-functionally with Marketing, Publicity, Content, and external partners to execute campaigns.
• Oversee large-scale paid media budgets to drive subscriber growth, retention, and viewership.
• Drive innovative media campaigns from strategy through execution and measurement, ensuring cultural relevance.

Job description

At Apple TV, our Marketing team creates world-class campaigns that connect people with high-quality and meaningful stories on Apple TV while building awareness and love for our brand. We approach every aspect of our campaigns, from strategic vision to creative execution, with innovation and excellence in mind, ensuring that every touchpoint is thoughtfully designed. Our highly collaborative team works closely with teams across Apple, as well as with agencies, studios, and talent to generate buzz and put Apple TV at the center of culture around the world.

Apple TV Marketing is seeking a Director of Media to drive strategic leadership of our paid media campaigns in the US and internationally. This includes strategic direction and management of work across series, films, the Apple TV brand, sports, performance and partner media to grow our platform and business. This leader must be incredibly collaborative and cross-functional both internally with partner teams and externally with our agency and talent.

The ideal candidate has a demonstrated track record with managing large-scale paid media budgets to drive growth in an entertainment business in the US and internationally. This leader should be able to take big swings that put campaigns in the cultural zeitgeist and also to react and adapt in real time. The Director of Media should be able to focus on both US and International campaign work in partnership with local experts. This leader must be an innovative thinker who can put our titles and brand in the cultural zeitgeist, while also understanding the business metrics to create campaigns that result in subscriber acquisition, retention, and viewership.

Minimum Qualifications

• 15+ years of experience in driving media campaigns for content and brands, with particular expertise in streaming environments.
• Minimum of 5 years of people management experience, building and leading teams.
• Expertise in working with analytics to showcase the results of paid media campaigns.

Preferred Qualifications

• Proven media leader with an established track record and career progression, with demonstrated ability to collaborate and partner cross-functionally across Marketing, Publicity, Content, and other internal partner teams.
• Proven experience driving innovative media campaigns, from strategy to execution, both paid and delivering desired outcomes and business results.
• International experience and/or experience working with international teams.
• Excellent written and verbal communication. Able to convey ideas simply and clearly in interpersonal, presentation, and document form.
• Brings a highly strategic and analytical approach to decisions and problem-solving.
• Excellent organizational, scheduling, project management, and multi-tasking skills, with proven attention to detail.
• Experience in subscription streaming environment is a plus.