Title Marketing Strategy Specialist, Scripted Series — Apple TV

Apple Inc.; Culver City (CA); On-site; USD 113,000 - 172,000; Full time

Benefits offered by this job

Medical and dental coverage

Employee stock programs

Relocation assistance

Tuition reimbursement

Job summary

Apple Inc. in Culver City, CA is seeking a senior marketing strategist for Apple TV Scripted Series to drive audience-first campaigns and go-to-market plans. You will partner with cross-functional teams, EPs and talent to shape creative briefs and series positioning.

This role requires 5+ years in consumer marketing for entertainment, strong collaboration, and digital-first tactics. Apple offers comprehensive benefits and stock programs; relocation may be available.

Qualifications

• 5+ years in consumer marketing across media/entertainment, preferably for Drama genre series.
• Experience supporting robust portfolio of creatively led 360-campaigns, from strategy to executing the tactics.
• Digital-first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development.

Responsibilities

• Support title teams as strategic linchpin and campaign quarterback preparing briefs and strategy materials.
• Assist in driving campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.
• Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points.
• Work in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple branding.

Skills

Consumer marketing

Campaign management

360-degree campaigns

Digital / social marketing

Cross-functional collaboration

Tools

Marketing trackers

Job description

Culver City, California, United States Marketing

Do you have a passion for entertainment, content and the role it plays in our culture?As part of our Apple TV Scripted Series team, you’ll support the Apple TV team and partner with cross-functional teams, EPs/Showrunners, talent, agencies and more to create culturally resonant, audience‑first marketing strategies and robust go‑to‑market plans for some of our most dynamic and business driving content.The Apple TV Series team is seeking a dynamic, creative andsolution‑oriented individual, who will partner closely with various teams across theorganization to help bring a consumer journey to life. An inventive self‑starter who is eager to learn and grow, and bring a can‑do attitude to the position. You will be an integral part of a team working to define the strategic vision for a campaign, supporting as a central cross‑functional partner, handling the various workflows and tactical execution for all owned, earned and paid plans, all with the goal of driving buzz, cultural resonance and ultimately, viewership for Apple TV content.

Description

Support title teams as the strategic linchpin and campaign quarterback preparing creative briefs, positioning and strategy materials for high‑profile Series.Assist in driving campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points.Support cross‑functional team planning across campaigns by participating in key meetings, presentations, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.Work in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple branding.

Minimum Qualifications

• Minimum 5 years in consumer marketing experience across media/ entertainment, preferably for Drama genre series


• Knowledge and experience in supporting robust portfolio of creatively led 360- campaigns, from strategy to executing the tactics


• Digital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development

Preferred Qualifications

• Experience fostering cross‑functional collaboration across adjacent business teams, content producers and creators


• Exposure to working on brand partnerships and multi‑touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements


• Budget planning including working across internal teams such as creative, social, and research to track each title’s budget and input through our internal systems.


• Clear written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives —from creative to business.


• Excellent organizational, scheduling, project management, budget planning/ tracking, and multi‑tasking skills with proven attention to detail

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $171,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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