Director, Global Paid Media & Growth

Apple, Inc.; United States; On-site; USD 255,000 - 407,000; Full time

Benefits offered by this job

Medical and dental coverage

Apple stock programs

Relocation assistance

Education reimbursement

Job summary

Apple TV Marketing is seeking a Director of Media to lead strategic paid media campaigns in the US and internationally, driving growth and brand visibility across series, films, and Apple TV title campaigns. The ideal candidate has 15+ years in media campaigns, 5+ years of people management, and strong analytics to demonstrate performance.

This role requires cross-functional collaboration with Marketing, Publicity, Content and external partners.

Qualifications

• 15+ years of experience in driving media campaigns for content and brands, with particular expertise in streaming environments.
• Minimum of 5 years of people management experience, building and leading teams.
• Expertise in working with analytics to showcase the results of paid media campaigns.

Responsibilities

• Drive strategic leadership of paid media campaigns in the US and internationally across series, films, Apple TV brand, sports, performance and partner media.
• Collaborate cross-functionally with Marketing, Publicity, Content and external agencies to execute innovative campaigns.
• Focus on subscriber acquisition, retention and viewership while putting titles and brand in the cultural zeitgeist.

Skills

Media leadership

People management

Analytics

Job description

Apple TV Marketing is seeking a Director of Media to lead strategic paid media campaigns in the US and internationally, driving growth and brand visibility across series, films, and Apple TV title campaigns. The ideal candidate has 15+ years in media campaigns, 5+ years of people management, and strong analytics to demonstrate performance.

This role requires cross-functional collaboration with Marketing, Publicity, Content and external partners.