Director, Media - Apple TV Marketing

Apple; Culver City (CA); On-site; USD 255,000 - 407,000; Full time

Benefits offered by this job

Comprehensive medical and dental

Retirement benefits

Apple stock program eligibility

Tuition reimbursement

Relocation assistance

Job summary

Apple TV Marketing in Culver City seeks a Director of Media to lead paid media strategy across US and international markets. You will steer campaigns for series, films, brand, sports, and partner media, coordinating with agencies and talent to grow the platform.

The role requires driving growth, managing large budgets, and translating business metrics into campaigns that boost subscriber acquisition and engagement.

Qualifications

• Extensive experience leading paid media campaigns for streaming content.
• Proven ability to build and mentor high-performing teams.
• Strong analytics to prove media impact and ROI.

Responsibilities

• Direct strategic leadership of paid media campaigns for US and international markets.
• Collaborate across marketing, publicity, content and external partners to drive growth.
• Manage budgets, partnerships with agencies, studios, and talent to hit subscriber and viewership targets.

Skills

Media leadership

Cross-functional collaboration

Strategic thinking

Analytics mindset

Job description

Culver City, California, United States Marketing

At Apple TV, our Marketing team creates world-class campaigns that connect people with high-quality and meaningful stories on Apple TV while building awareness and love for our brand. We approach every aspect of our campaigns, from strategic vision to creative execution, with innovation and excellence in mind, ensuring that every touchpoint is thoughtfully designed. Our highly collaborative team works closely with teams across Apple, as well as with agencies, studios, and talent to generate buzz and put Apple TV at the center of culture around the world.Apple TV Marketing is seeking a Director of Media to drive strategic leadership of our paid media campaigns in the US and internationally. This includes strategic direction and management of work across series, films, the Apple TV brand, sports, performance and partner media to grow our platform and business. This leader must be incredibly collaborative and cross-functional both internally with partner teams and externally with our agency and talent.

Description

The ideal candidate has a demonstrated track record with managing large-scale paid media budgets to drive growth in an entertainment business in the US and internationally. This leader should be able to take big swings that put campaigns in the cultural zeitgeist and also to react and adapt in real time. The Director of Media should be able to focus on both US and International campaign work in partnership with local experts. This leader must be an innovative thinker who can put our titles and brand in the cultural zeitgeist, while also understanding the business metrics to create campaigns that result in subscriber acquisition, retention, and viewership.

Minimum Qualifications

• 15+ years of experience in driving media campaigns for content and brands, with particular expertise in streaming environments.
• Minimum of 5 years of people management experience, building and leading teams.
• Expertise in working with analytics to showcase the results of paid media campaigns.

Preferred Qualifications

• Proven media leader with an established track record and career progression, with demonstrated ability to collaborate and partner cross-functionally across Marketing, Publicity, Content, and other internal partner teams.
• Proven experience driving innovative media campaigns, from strategy to execution, both paid and delivering desired outcomes and business results.
• International experience and/or experience working with international teams.
• Excellent written and verbal communication. Able to convey ideas simply and clearly in interpersonal, presentation, and document form.
• Brings a highly strategic and analytical approach to decisions and problem-solving.
• Excellent organizational, scheduling, project management, and multi-tasking skills, with proven attention to detail.
• Experience in subscription streaming environment is a plus.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $254,900 and $407,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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