Director - Media

Financial Independence Group; Cornelius (NC); On-site; USD 120,000 - 190,000; Full time

Job summary

A financial advisory firm is seeking a Director to lead media strategy development and vendor management. The role involves creating cohesive media strategies across channels such as television, digital, and public relations. The ideal candidate will have experience in campaign architecture and performance analysis while ensuring brand consistency and quality control in all deliverables. This leadership position requires collaboration with internal teams and strategic insights to enhance revenue growth through effective media engagement.

Responsibilities

• Develop integrated media strategies across various channels.
• Build and refine media service offerings with product design.
• Manage relationships with vendors across all media channels.
• Provide strategic guidance for media plans and campaign architecture.
• Ensure cross-channel alignment and messaging coordination.
• Analyze campaign results for performance improvement.
• Train internal teams on media practices and trends.
• Support new business pitches with media strategies.
• Maintain quality control and brand consistency across deliverables.
• Maintain an updated roster of preferred vendors, pricing models, rate cards, and performance histories.
• Coordinate contract negotiation, renewals, and ongoing vendor evaluation.
• Serve as the primary point of contact for escalations, new opportunities, and partnership expansions.
• Provide strategic guidance and direction for media plans.
• Develop high-level campaign frameworks, channel logic, messaging flow, and performance KPIs.
• Support FIG Advisor Marketing team’s in pitching, scoping, and onboarding new clients through strategic insights and media rationale.
• Oversee integration of media plans with creative assets, messaging timelines, and PR strategies.
• Ensure messaging, timing, and audience strategy are aligned across channels such as broadcast, digital video, PR, podcast, connected TV, and publishing.
• Act as the connective tissue across internal departments to ensure media strategy supports client goals holistically.
• Partner with analytics teams to make sure tracking, attribution, and reporting align with strategic intent.
• Work with preferred partners on competitive research, category analysis, audience insight development, and channel opportunity reports.
• Analyze campaign results to identify patterns, insights, and opportunities for optimization.
• Translate data into strategy adjustments, improved vendor selection, and future offering enhancements.
• Stay ahead of trends in broadcast, streaming, digital video, influencer, PR integration, and publishing.
• Provide internal teams with training, playbooks, and strategic guidance on media channels and industry trends (in partnership with FIG’s Advisor Marketing Team/Content and Creative).
• Serve as a go-to internal expert on media best practices, channel evolution, ratings trends, and emerging opportunities.
• Contribute to FIG thought leadership through blogs, webinars, presentations, or POVs on evolving media landscapes.
• Support new business pitches by creating high-impact media strategies, channel recommendations, and pricing logic.
• Work with FIG Advisor Marketing and Sales teams to properly scope media engagements, define deliverables, and estimate budgets.
• Identify opportunities to package or upsell cross-channel solutions that drive revenue growth.
• Review and approve high-level media plans and strategic recommendations before client delivery.
• Work with FIG Advisor Marketing Team/Content and Creative to ensure all media strategies are aligned with brand tone, messaging, and compliance requirements.
• Maintain consistency across channel plans, vendor relationships, and client deliverables.

Job description

Director, FIG Media — Functional Responsibilities

1. Media Strategy Development

• Develop integrated media strategies across television, radio, podcast, public relations/earned media, YouTube, connected TV, and book publishing.
• Work with FIG Advisor Marketing Team to translate business objectives and marketing goals into cohesive cross-channel media plans.
• Identify and work with preferred partners for ideal channel mixes based on target audiences, campaign goals, budgets, and competitive landscapes.
• Ensure all strategies align with industry positioning, client expectations, and brand direction.

2. Media Offering & Product Design

• Build and refine FIG’s media service offerings, including new products, bundles, tiered packages, and proprietary approaches.
• Evaluate new media channels, technologies, and partnerships to keep offerings competitive and innovative.
• Standardize FIG’s media frameworks, methodologies, templates, and strategic tools.
• Collaborate with creative, digital, and analytics teams to ensure media offerings integrate seamlessly with FIG Advisor Marketing and Financial Independence Group’s capabilities.

3. Vendor & Partner Management

• Identify, vet, negotiate, and manage relationships with vendors across all traditional and emerging media channels (TV networks, radio groups, podcast networks, YouTube partners, PR firms, publishing partners, etc.).
• Maintain an updated roster of preferred vendors, pricing models, rate cards, and performance histories.
• Coordinate contract negotiation, renewals, and ongoing vendor evaluation.
• Serve as the primary point of contact for escalations, new opportunities, and partnership expansions.

4. Campaign Architecture & Planning Support

• Provide strategic guidance and direction for media plans.
• Develop high-level campaign frameworks, channel logic, messaging flow, and performance KPIs.
• Support FIG Advisor Marketing team’s in pitching, scoping, and onboarding new clients through strategic insights and media rationale.
• Oversee integration of media plans with creative assets, messaging timelines, and PR strategies.

5. Cross-Channel Alignment & Coordination

• Ensure messaging, timing, and audience strategy are aligned across channels such as broadcast, digital video, PR, podcast, connected TV, and publishing.
• Act as the connective tissue across internal departments to ensure media strategy supports client goals holistically.
• Partner with analytics teams to make sure tracking, attribution, and reporting align with strategic intent.

6. Insights, Research & Performance Improvement

• Work with preferred partners on competitive research, category analysis, audience insight development, and channel opportunity reports.
• Analyze campaign results to identify patterns, insights, and opportunities for optimization.
• Translate data into strategy adjustments, improved vendor selection, and future offering enhancements.
• Stay ahead of trends in broadcast, streaming, digital video, influencer, PR integration, and publishing.

7. Internal Enablement & Thought Leadership

• Provide internal teams with training, playbooks, and strategic guidance on media channels and industry trends (in partnership with FIG’s Advisor Marketing Team/Content and Creative).
• Serve as a go-to internal expert on media best practices, channel evolution, ratings trends, and emerging opportunities.
• Contribute to FIG thought leadership through blogs, webinars, presentations, or POVs on evolving media landscapes.

8. Revenue Contribution & Proposal Support

• Support new business pitches by creating high-impact media strategies, channel recommendations, and pricing logic.
• Work with FIG Advisor Marketing and Sales teams to properly scope media engagements, define deliverables, and estimate budgets.
• Identify opportunities to package or upsell cross-channel solutions that drive revenue growth.

9. Quality Control & Brand Consistency

• Review and approve high-level media plans and strategic recommendations before client delivery.
• Work with FIG Advisor Marketing Team/Content and Creative to ensure all media strategies are aligned with brand tone, messaging, and compliance requirements.
• Maintain consistency across channel plans, vendor relationships, and client deliverables.