Director, MarTech & Loyalty — CDP Lead

Petco; San Antonio (TX); Hybrid; USD 195,000 - 292,000; Full time

Job summary

Petco in San Diego is seeking a Director of Marketing Technology & Loyalty to lead the evolution of our customer engagement capabilities. You will own the implementation of our Customer Data Platform, shape the marketing technology roadmap, and lead product management for our loyalty program, collaborating with Product, Engineering, Marketing, and Data to build scalable, data-driven experiences.

You will drive how personalization appears across web and mobile apps, ensure coordinated channels,

Qualifications

• 8–12+ years of product management, martech, loyalty, or related roles.
• Proven experience implementing a CDP.
• Experience across multiple engagement channels (email, SMS, push, onsite personalization).
• Experience owning or working closely with loyalty/membership products.
• Strong understanding of modern data architectures (warehouse-first, event streaming, identity resolution).
• Ability to collaborate with marketing, analytics, and product teams.

Responsibilities

• Lead end-to-end CDP implementation and data activation.
• Define and own the multi-year martech roadmap and CDP orchestration.
• Own loyalty program product strategy and roadmap; improve enrollment and retention.
• Ensure integration between loyalty, CDP, and core commerce experiences.
• Define personalization across web and mobile app experiences.

Skills

CDP implementation

Martech strategy

Loyalty product management

Cross-channel engagement

Data architecture knowledge

Leadership

Strategic thinking

Ambiguity navigation

Retail/e-commerce experience

Subscriptions/retail media familiarity

AI-driven personalization exposure

Job description

Petco in San Diego is seeking a Director of Marketing Technology & Loyalty to lead the evolution of our customer engagement capabilities. You will own the implementation of our Customer Data Platform, shape the marketing technology roadmap, and lead product management for our loyalty program, collaborating with Product, Engineering, Marketing, and Data to build scalable, data-driven experiences.

You will drive how personalization appears across web and mobile apps, ensure coordinated channels,