Director, Software Engineering (Marketing Technology)

Petco; Dallas (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Petco is seeking a senior MarTech leader in Dallas to own the technology stack powering personalized customer experiences across CRM, CDP, and engagement platforms.

You will partner with Product, Marketing, Data, and Engineering to translate business needs into scalable solutions, mentor engineering teams, and stay hands-on when needed. This role shapes roadmaps and builds trusted platforms across Petco's commerce and care ecosystems.

Qualifications

• Bachelor’s degree in Computer Science, Marketing, Information Technology, Business, or a related field.
• 12+ years of experience in marketing technology.
• Strong hands-on experience with platforms such as Salesforce Marketing Cloud (SFMC), Salesforce Service Cloud (SFSC), Adobe Experience Cloud, Oracle Eloqua, Epsilon, or similar.
• Proficiency in SQL and/or Python with experience working with large-scale customer datasets.
• Proven experience leading and mentoring technical teams, including engineers and QA.
• Strong understanding of marketing automation, customer journey management, CRM, and customer care workflows.
• Hands-on ability to configure systems, troubleshoot issues, and optimize platform performance.
• Experience designing and managing integrations between marketing platforms, CRM systems, and eCommerce environments.
• Salesforce certifications (Marketing Cloud, Service Cloud) or equivalent certifications preferred.

Responsibilities

• Own and evolve the marketing technology (MarTech) ecosystem, including CRM, CDP, and customer data platforms that power personalized customer experiences.
• Define and execute long-range technology strategy for marketing, customer data, and engagement platforms aligned to Petco’s commerce and customer experience vision.
• Lead architecture and integration across platforms such as Salesforce Marketing Cloud, Service Cloud, Adobe Experience Cloud, and related systems.
• Partner cross-functionally with Product, Marketing, Data, and Engineering to translate business needs into scalable technical solutions.
• Drive customer data strategy, including identity resolution, segmentation, and lifecycle marketing capabilities.
• Lead and mentor engineering teams (developers and QA) delivering complex MarTech and CRM solutions.
• Remain hands‑on when needed—configuring platforms, troubleshooting, and optimizing performance.
• Establish best practices for marketing automation, customer journey orchestration, and customer care workflows.
• Oversee integrations across MarTech, CRM, and eCommerce platforms.
• Define and execute a build vs. buy strategy, including development of custom tools, APIs, and platform extensions.
• Use data and analytics to drive continuous optimization and measurable business outcomes.
• Partner with program and product teams to define roadmaps, priorities, and delivery plans.

Skills

Leadership

Strategic thinking

Data-driven mindset

Cross-functional collaboration

Education

Bachelor’s degree in Computer Science, Marketing, Information Technology, Business, or a related field

MBA or advanced degree preferred

Tools

Salesforce Marketing Cloud

Salesforce Service Cloud

Adobe Experience Cloud

Oracle Eloqua

Epsilon

Identity resolution (Reltio)

Job description

Want to help pets live their best lives?

We’re proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets and people.

• Pet First – Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.
• Foster the Fun – Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.
• Let’s Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco:

We’re proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years — from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood — the boundless boops, missing slippers, late night zoomies and everything in between. And we’re here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.

Pet First – Protect & Empower.

All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.

Foster the Fun – Connect & Bond.

Our passion for pets brings us together! We celebrate the journey of pet parenthood through distinct experiences, products, and services.

Let’s Go! Own & Commit.

We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

Duties & Responsibilities:

• Own and evolve the marketing technology (MarTech) ecosystem, including CRM, CDP, and customer data platforms that power personalized customer experiences.
• Define and execute long-range technology strategy for marketing, customer data, and engagement platforms aligned to Petco’s commerce and customer experience vision.
• Lead architecture and integration across platforms such as Salesforce Marketing Cloud, Service Cloud, Adobe Experience Cloud, and related systems.
• Partner cross-functionally with Product, Marketing, Data, and Engineering to translate business needs into scalable technical solutions.
• Drive customer data strategy, including identity resolution, segmentation, and lifecycle marketing capabilities.
• Lead and mentor engineering teams (developers and QA) delivering complex MarTech and CRM solutions.
• Remain hands‑on when needed—configuring platforms, troubleshooting, and optimizing performance.
• Establish best practices for marketing automation, customer journey orchestration, and customer care workflows.
• Oversee integrations across MarTech, CRM, and eCommerce platforms.
• Define and execute a build vs. buy strategy, including development of custom tools, APIs, and platform extensions.
• Use data and analytics to drive continuous optimization and measurable business outcomes.
• Partner with program and product teams to define roadmaps, priorities, and delivery plans.

Minimum Qualifications:

• Bachelor’s degree in Computer Science, Marketing, Information Technology, Business, or a related field required; MBA or advanced degree preferred.
• 12+ years of experience in marketing technology, with deep hands‑on expertise in platforms such as Salesforce Marketing Cloud (SFMC), Salesforce Service Cloud (SFSC), Adobe Experience Cloud, Oracle Eloqua, Epsilon, or similar.
• Strong experience with customer data systems, CRM, and CDP platforms, including identity resolution solutions (e.g., Reltio or similar).
• Proficiency in SQL and/or Python, with experience working with large-scale customer datasets.
• Proven experience leading and mentoring technical teams, including engineers and QA.
• Strong understanding of marketing automation, customer journey management, CRM, and customer care workflows.
• Hands‑on ability to configure systems, troubleshoot issues, and optimize platform performance.
• Experience designing and managing integrations between marketing platforms, CRM systems, and eCommerce environments.
• Strong analytical and problem-solving skills, with a data‑driven mindset.
• Experience building or extending platforms through custom tools, APIs, or internal services.
• Salesforce certifications (Marketing Cloud, Service Cloud) or equivalent certifications preferred.

Additional Leadership Expectations:

• Ability to operate with high autonomy and strategic ownership.
• Strong influencing skills with senior stakeholders across business and technology.
• Deep expertise across software development lifecycle, data architecture, and platform engineering.

#CORP

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.