Director, MarTech Engineering & Customer Data Platforms

Petco; Dallas (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Petco is seeking a senior MarTech leader in Dallas to own the technology stack powering personalized customer experiences across CRM, CDP, and engagement platforms.

You will partner with Product, Marketing, Data, and Engineering to translate business needs into scalable solutions, mentor engineering teams, and stay hands-on when needed. This role shapes roadmaps and builds trusted platforms across Petco's commerce and care ecosystems.

Qualifications

• Bachelor’s degree in Computer Science, Marketing, Information Technology, Business, or a related field.
• 12+ years of experience in marketing technology.
• Strong hands-on experience with platforms such as Salesforce Marketing Cloud (SFMC), Salesforce Service Cloud (SFSC), Adobe Experience Cloud, Oracle Eloqua, Epsilon, or similar.
• Proficiency in SQL and/or Python with experience working with large-scale customer datasets.
• Proven experience leading and mentoring technical teams, including engineers and QA.
• Strong understanding of marketing automation, customer journey management, CRM, and customer care workflows.
• Hands-on ability to configure systems, troubleshoot issues, and optimize platform performance.
• Experience designing and managing integrations between marketing platforms, CRM systems, and eCommerce environments.
• Salesforce certifications (Marketing Cloud, Service Cloud) or equivalent certifications preferred.

Responsibilities

• Own and evolve the marketing technology (MarTech) ecosystem, including CRM, CDP, and customer data platforms that power personalized customer experiences.
• Define and execute long-range technology strategy for marketing, customer data, and engagement platforms aligned to Petco’s commerce and customer experience vision.
• Lead architecture and integration across platforms such as Salesforce Marketing Cloud, Service Cloud, Adobe Experience Cloud, and related systems.
• Partner cross-functionally with Product, Marketing, Data, and Engineering to translate business needs into scalable technical solutions.
• Drive customer data strategy, including identity resolution, segmentation, and lifecycle marketing capabilities.
• Lead and mentor engineering teams (developers and QA) delivering complex MarTech and CRM solutions.
• Remain hands‑on when needed—configuring platforms, troubleshooting, and optimizing performance.
• Establish best practices for marketing automation, customer journey orchestration, and customer care workflows.
• Oversee integrations across MarTech, CRM, and eCommerce platforms.
• Define and execute a build vs. buy strategy, including development of custom tools, APIs, and platform extensions.
• Use data and analytics to drive continuous optimization and measurable business outcomes.
• Partner with program and product teams to define roadmaps, priorities, and delivery plans.

Skills

Leadership

Strategic thinking

Data-driven mindset

Cross-functional collaboration

Education

Bachelor’s degree in Computer Science, Marketing, Information Technology, Business, or a related field

MBA or advanced degree preferred

Tools

Salesforce Marketing Cloud

Salesforce Service Cloud

Adobe Experience Cloud

Oracle Eloqua

Epsilon

Identity resolution (Reltio)

Job description

Petco is seeking a senior MarTech leader in Dallas to own the technology stack powering personalized customer experiences across CRM, CDP, and engagement platforms.

You will partner with Product, Marketing, Data, and Engineering to translate business needs into scalable solutions, mentor engineering teams, and stay hands-on when needed. This role shapes roadmaps and builds trusted platforms across Petco's commerce and care ecosystems.